The Fiat 500 by Gucci may be shameless, but it makes perfect sense. In fact, if you’re the sort of person who likes the idea of owning a car with a Gucci label, start calling Fiat dealers now. They were on showroom floors as recently as last spring and there might still be a few available.
Take a moment to read my thought process before you condemn me in the comments box.
People who would actually entertain the idea of owning a car like this probably already have a sizable collection of expensive baggage. Gucci, Prada, Louis Vuitton; they all peddle preposterously priced packages to tote other preposterously priced items through the day.
So it’s fitting that a fashion-forward car like the Fiat 500 would be the next matryoshka doll in this ridiculous charade.
I’m also guessing people who bought these probably financed them. Here’s the thing: Fiat offers more forgiving interest rates than the “well loved” credit card in your Coach wristlet.
