And then there’s Jaguar: the automotive industry’s luxury bad boy brand. On September 8, it will officially reveal the new XE compact sedan built no a new modular aluminum platform slated to underpin the majority of its future lineup.
The new sedan is designed to take on BMW’s 3 Series and ratchet up sales in an effort to narrow the gap between its corporate sibling: Land Rover.
It’s been a long time since Jaguar had such an exciting product portfolio, but expensive sports cars can only do so much and what Jag needs right now is meatier sales.
