Pricing for the GLA 250 4MATIC starts at $34,225 after destination charges, which is $4,600 cheaper than a GLK. When the front-wheel drive GLA arrives next year, pricing should drop by another $2,000. Of course, these are just entry prices as a fully loaded GLA 250 4MATIC can easily break $50,000 when optioned up.
That isn’t a lot of cash to gain entry into a Mercedes-Benz vehicle, but the GLA doesn’t quite feel like a traditional Mercedes either. A good vehicle on its own, it may help for Mercedes to have a sub-brand to market the GLA under like BMW has MINI and Audi has Volkswagen. Regardless, I am certain that much like the CLA, customers will flock to showrooms to purchase the new price leader in Mercedes-Benz crossovers.
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