Porsche Wants Better Connected Car Tech

Porsche is working to improve connectivity in its cars. 

According to Joe Lawrence, CEO of Porsche Cars North America, the company is working towards integrating technology better while not distracting the driver. This connectivity is a “huge emphasis” right now for Porsche. “Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?” asked Lawrence.

SEE ALSO: Bluetooth, Voice Recognition Issues Most Common in JD Power Study

Both Apple and Google have come up with their own versions of in-car operating systems that connect a user’s cellphone to their car. “I think all manufacturers are talking to,” those companies, said Lawrence. Porsche has not committed to adopting either system.

Connected cars are more important than ever with many customers making purchase decisions based on in-car technology. Getting a system right is also important to automakers, with Bluetooth and voice recognition systems getting the most complaints from vehicles owners in a recent JD Power study.

[Source: Auto News Europe]

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