Hyundai Wants to Change the Way You Buy its Cars

Hyundai has introduced Shopper Assurance, an industry-first nationwide program designed to make car buying easier.

Set to roll out to all Hyundai dealers in early 2018, Shopper Assurance has already launched in Miami, Orlando, Dallas, and Houston. The program promises to streamline and modernize the car-buying experience, focusing on four elements to make buying a car easier, faster, and worry-free.

The first element is transparent pricing, with Hyundai promising that all participating dealers will post the fair market pricing – MSRP minus incentives and any dealer offered discounts – on their websites. This way, customers know exactly what the market pricing is for the vehicle and it can help reduce the time it takes to negotiate a price, eliminating the frustration of widely advertised incentives not being available on dealer websites.

Next is flexible test drive, allowing customers to have the option of conducting a test drive for any new vehicle on their own terms through Hyundai Drive. Hyundai Drive is a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone, or by using an app that is available in select markets. The selected test-drive vehicle can be at a location of the customer’s choosing, be it their home, office, or even a coffee shop.

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In hopes of reducing the time customers spend at the dealership, Hyundai’s third element is streamlined purchase. Car buyers will be able to complete most of the paperwork online prior to going to the dealership for a vehicle in the dealer’s inventory. This includes applying for financing, obtaining credit approvals, calculating payment estimates, and valuing trade-ins.

Lastly, there’s a three-day money back guarantee, and it’s exactly how it sounds. Any car buyer who isn’t satisfied with their purchase can return the car within three days for a full refund. It is, of course, contingent on a dealer inspection and the vehicle must have less than 300 miles since the purchase/lease date.

“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”

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