Hyundai Kona Helps Save the Day in Super Bowl Commercial

Most Super Bowl ads are flashy and feature celebrities, but Hyundai is taking a different approach this year.

The Korean automaker has released its Super Bowl LII commercial featuring the new Kona crossover. But instead of enlisting the help of an A-list celebrity, Hyundai decided to create a spot that all parents can relate to.

The commercial takes place on a kid’s soccer field as parents complain about how of all the days, the game had to be this Sunday, referring to Super Bowl Sunday. Things look bleak for the parents hoping to catch the Super Bowl, until the referee arrives in a Hyundai Kona to save the day.

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We don’t want to ruin the rest of the commercial for you, but you’ll likely enjoy what happens if you’ve had to sit through a kid’s soccer game or two. Especially if you’re a parent and often want to be in two places at once.

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