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Subaru is known for its rally motor sports pedigree, which is injected in its Impreza models. Most Subarus are equipped with all wheel drive as standard with the exception of the BRZ, which is rear wheel drive.
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Subaru Wins Top Automotive Webby Award For ‘Mediocrity’ Campaign
Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. Subaru’s campaign portrays a dull and unexceptional fictional vehicle: the 2011 Mediocrity, displayed in dull beige. hue ….
Mazda6, Subaru Tribeca to be Axed
Two separate Japanese automakers are planning similar fates for their underperforming vehicles, with both the Subaru Tribeca and Mazda6 set to be discontinued in the near future. Both models are nearing the end of their production cycles, (or have arguably exceeded them), and neither will live to see a second generation reports the Nikkan Kogyo…
Subaru Expects Impreza Sales To Soar By 50 Percent
In addition, thanks to being fitted with a version of the next generation Subaru Boxer engine, as well as being lighter, the company says, the new car will also be more fuel efficient, rumored to deliver as much as 36 miles per gallon.
Subaru Legacy Pulls Stuck Chevrolet Silverado Out Of The Mud [Video]
We’ve all needed a tow one time or another, and for those who like off-roading, it seems to be inevitable. One unlucky Chevrolet Silverado owner found himself stuck in some not-too-deep mud, and the vehicle that was up for the job was none other than a Subaru Legacy GT, a family sedan with a pretty…
Subaru Planning to Separate Impreza from WRX and STI Versions
Subaru is pushing ahead to differentiate the WRX and STI performance models from their lesser, Great-Dane-schlepping brethern. Unlike their rivals at Mitsubishi, there’s no controversy to whether their rally monsters will see next year. With the new Impreza unveiled at the New York Auto Show, there’s set to be a gap between the models….
2012 Subaru Impreza Video: First Look at Subie’s 36-MPG Compact
Debuting the new 2012 Impreza at the New York Auto Show, Subaru has followed through on a larger plan to deliver vehicles that better suit the demands of customers, with toned-down styling and more interior room. Plus, like all new compact cars, fuel economy has increased significantly. Billing the car as the most fuel efficient…
New York 2011: 2012 Subaru Impreza Gets 36 MPG And All-Wheel Drive [Video]
Subaru took the wraps off their new 2012 Impreza sedan and 5-door at the New York Auto Show, riding a wave of strong sales and revamped products designed to appeal more to American consumers. The Impreza, which has gotten less quirky over the years, looks downright generic in its newest incarnation, but underneath the skin,…
Subaru XV Crossover Concept: Impreza Softroader Bows a Shanghai Auto Show
While we’re gearing up for the New York Auto Show, another one is happening a world away. At Shanghai, Subaru unveiled the XV concept, a new 5-door crossover. The XV is a crossover (likely based on the 2012 Impreza set to be revealed at the New York Auto Show this week) that’s smaller than the…
Hyundai And Kia Unaffected By Japan Quake, Production At Full Capacity
Hyundai and Kia remain unscathed by the parts crunch that is affecting Japanese auto makers, with both companies running their United States-based plants at full capacity and overtime shifts to help meet demand at certain plants. “We’ve been fortunate,” Robert Burns, a spokesman for the Hyundai plant in Alabama, told Left Lane News. “Our parts…
Subaru to Halt Production at Indiana Plant, Assembly of Subaru Models Unaffected
Subaru will halt production at one of the four production lines at its Lafayette, Indiana plant due to a parts shortage resulting from the earthquake in Japan. Assembly of Subaru models will, however, go on as normal due to the fact that the affected line is actually used to assemble the Toyota Camry. According to…
NHTSA Investigating Kia and Subaru Models For Safety Defects; Recall Possible
The Subaru Impreza and Kia Sorrento are currently under the scrutiny of the National Highway Traffic Safety Administration, as the government agency is investigating the cars for serious defects. Approximately 50,000 Sorrentos from 2011 could lose power because of a transmission intermediate driveshaft that could fail, according to four complaints received by the feds. Five more…
Subaru XV Concept to Debut at Shanghai Auto Show, Previewing High-Riding Impreza
Subaru has just announced that it will debut yet another new model next week, although this latest reveal will be a concept, with the unveiling taking place at the Shanghai Auto Show. The XV concept, says Subaru in a release, “blends practicality with fashionable form, fun and comfort” and will deliver “genuine crossover ability”, thanks…
2012 Subaru Impreza Revealed with 36-MPG Ahead of New York Auto Show Debut
As rumored, Subaru will unveil its all-new 2012 Impreza sedan at the New York Auto Show. Partially revealed with a profile photo, Subaru promises its new compact sedan will be the most fuel efficient all-wheel drive vehicle available in North America, with a 36-mpg rating. Subaru has said it will showcase both the four-door sedan…
Subaru WRX STI Gets Free Power Upgrade in the UK
Subaru‘s UK division has just announced a factory upgrade to the WRX STI’s turbocharged 2.5-liter boxer 4-cylinder engine that helps deliver an extra 20-hp and 32 lb-ft of torque. Better yet, it’s free! The offer, which starts April 1st and runs to June 30th, will let new STI owners upgrade to this more powerful version…
Subaru Resumes Car Production In Japan
Subaru will re-start their large car production plant, nearly a month after an earthquake caused parent company Fuji Heavy Industries to shut the factory down. The factory builds the Legacy, Impreza and Forester, which comprise the bulk of Subaru’s U.S. lineup. The plant will only be running at 50 percent capacity initially. Subaru claims that…
Subaru To Cut Production Of Legacy, Outback, Tribeca Due To Parts Shortage
A shortage of parts means that Subaru‘s Indiana plant will have its production cut in half through the end of the week, and the company will assess the situation on a day to day basis to examine whether a continuation is necessary. Each of the two shifts will have 4 hours cut from their length….
Report: Asian Cars Preferred by Women, But Not Asian Women
Yesterday, we told you about the rising influence women of different ethnicities have when it comes to vehicle purchases. And now, R.L. Polk & Co. has released new information about the correlation between women and the Asian automakers. The Asian OEMs in question are Toyota, Lexus, Honda, Acura, Hyundai, KIA, Nissan, Infiniti, Subaru and Mazda,…
Subaru Crash Video: Jimmy Keeney Perfects End-Over at Global RallyCross Championship
Proving that Ken Block isn’t the only one who can wreck a rally car, driver Jimmy Keeney takes to the air in his Subaru WRX STI for a spectacular end-over. Keeney severely damaged his car, but luckily not himself, competing at the Global RallyCross Championship at Irwindale Speedway over the weekend. Attempting to hit the…
STI Competing in 24 Hours of Nurburgring with 2011 WRX STI TS
Subaru will be represented by Subaru Tecnica International (STI) at this year’s 24-hour of Nurburgring race. Rolling in their new and improved 2011 WRX STI “ts”, the STI team has been very busy testing and tuning in order to compete in the SP3t class. Most recently the STI NBR Challenge 2011, the nickname for the…
Toyota, Honda Shutdowns Continue In Japan, Rivals Have Resumed Production
The March 11 earthquake and tsunami that hit Japan has had a devastating effect on its people. Not only have many people lost their homes and loved ones, many companies are out of work as they struggle to get their businesses up and running. Japan’s major car companies have also been badly hit due to…
Chuck Norris’ Subaru Impreza Wagon For Sale – If You’re Man Enough
OK, so this car doesn’t actually belong to Chuck Norris, but you’ll forgive us for saying so once you read the for sale ad placed by the owner. The man of mystery behind this powerhouse of Symmetrical all-wheel drive has scribed a piece of prose that, we’d guess, is only superseded in awesomeness by the…
Honda, Toyota, Nissan, Donate $3.75 Million Each For Earthquake Relief
Japan’s three largest automakers announced that they will donate $3.75 million each for earthquake relief. Honda says it will donate 1,000 power generators (a product made by the company) as well as 5,000 gas canisters, while Nissan is considering the donation of vehicles, provisions and medical supplies. Toyota also said that it is investigating such…
Toyota FT-86 Restyled Due To Driver Feedback
While many have expressed their displeasure with Toyota‘s re-design of the FT-86 sports car, fans can rest easier knowing that the changes were made in the name of function rather than form. According to Autocar, the biggest change comes from the A-pillars, which have been moved back a few inches to create a flatter windscreen….
Custom Subaru WRX STi Convertible For Sale: As Expensive as it is Wrong
Yep, we’ve all seen it before walking into car dealerships; those weird aftermarket modifications that they tack onto a car and then jack up the price. Whether it’s adding a set of wheels and tires or an odd graphics package to the car, dealers have always carried on the tradition of overpricing a car with…
