Subaru Wants To Shed “Quirky” Image, Broaden Mainstream Appeal

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Subaru Wants To Shed “Quirky” Image, Broaden Mainstream Appeal
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Osamu Namba, Subaru‘s new design chief wants to help move the company from a cult brand adored by outdoorsy types, Snowbelt buyers and performance enthusiasts into a mainstream brand capable of competing with offerings from major automakers. “We want to broaden the appeal to make it accessible to more than a small, loyal crowd,” Namba… Continue Reading...

GST Motorsports Dominates Redline Time Attack Rd. 6 at Willow Springs [video]

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GST Motorsports and their venerable 1996 Subaru Impreza “L” had a perfect weekend at Round 6 of the Redline Time Attack Championship at Willow Springs Raceway (Rosamond, CA), claiming the Super Modified AWD class and Overall victories with a blisteringly fast lap of 1:20.759 (just 0.3-seconds off the AWD track record set by the Sierra… Continue Reading...

Subaru Impreza WRX STI Gets Automatic Gearbox For Australian Market

Subaru Impreza WRX STI Gets Automatic Gearbox For Australian Market
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Mitsubishi‘s Lancer Evolution offers a dual-clutch gearbox on their top of the line MR model, but Subaru only offers a manual gearbox on their flagship Impreza WRX STI. But that’s about to change in Australia, where the STI will soon be available with a 5-speed automatic. According to Subaru Australia, demand for an automatic WRX… Continue Reading...

Why it Took Subaru So Long to Bring Back the WRX STI Sedan [video]

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According to a recent report by Car & Driver, the 2011 Subaru Impreza WRX STI sedan is three years late to the party for a number of reasons. Initially, Subaru decided to focus its efforts on the hatchback body style for the current generation STI because of advantages this body shape would provide their WRC… Continue Reading...

2011 Subaru Forester Gets New Base Engine, Improved Fuel Economy

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2011 Subaru Forester Gets New Base Engine, Improved Fuel Economy
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Subaru has just announced updates for the 2011 Forester, including a new base engine that adds more usable power and improved fuel economy. The new 2.5-liter boxer engine in the 2.5X model retains the same 170-hp, but gains 4 ft-lbs of torque for a total of 174 ft-lbs. We agree that the increase is a… Continue Reading...

2010 Subaru Outback And Legacy Recalled For Defective Steering Component

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2010 Subaru Outback And Legacy Recalled For Defective Steering Component
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Subaru is recalling 70,000 2010 Legacy and Outback models due to a defective steering column electrical roll connector. A broken wire within this component can cause the airbags, paddle shifters, horn or steering wheel audio controls to malfunction. A Subaru spokesperson told Inside Line that the recall resulted in no injuries and the fix takes… Continue Reading...

Toyota to Supply Subaru With New Sub-Compact Model

Toyota to Supply Subaru With New Sub-Compact Model
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Along with a long-rumored hybrid technology partnership between Toyota and Subaru, Japan’s largest automaker is also preparing to supply Subaru with a new sub-compact model. Japan’s Nikkei is reporting that the new model will be based on the Toyota Ractis, but will be built entirely by Toyota. The deal seems to be part of a… Continue Reading...

Subaru Legacy 2.5GT tS (tuned by STI) Launches in Japan – We Want the Wagon!

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Subaru Legacy 2.5GT tS (tuned by STI) Launches in Japan – We Want the Wagon!
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Subaru has just announced the introduction of an STI-tuned Legacy for the Japanese market. Offered in both sedan and touring (wagon) bodystyles the Legacy 2.5GT tS (as in, tuned by STI) gets a long list of upgrades to make it a more capable performer. We’re a bit sad to see that other than an exhaust… Continue Reading...

Subaru Planning WRX STI Diesel (STD?)

Subaru Planning WRX STI Diesel (STD?)
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We’ve heard a great deal of rumors about the next-generation Mitsubishi EVO going hybrid, but now it appears Subaru is planning a more fuel efficient version of the WRX STI – thanks to the use of a diesel engine. That’s right, according to a report by AutoCar, the next-gen STI (likely due in 2012) will… Continue Reading...

2011 Subaru WRX STI Sets New 4-Door Nurburgring Record With 7:55 Lap Time [video]

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Proving that it’s not just horsepower that makes a fast car fast, Subaru has just announced that the all-new 2011 WRX STI has completed a 7:55 lap time about the legendary Nurburgring Nordschleife. Now Subaru isn’t about to get itself entangled in a contest with other automakers, simply stating that the 7:55 lap time is… Continue Reading...

Subaru Merit Badges Let Owners Show Their Subie Pride

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Subaru Merit Badges Let Owners Show Their Subie Pride
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Subaru has just launched a fun new merit badge program that lets owners show off their brand loyalty and interests. The Subaru “badges of ownership” can be purchased online (and presumably at your local dealer) and can then be easily afixed to your Subaru. Numerous badges are offered with little logos for auto related things… Continue Reading...

Subaru Cosworth Impreza STI CS400 Brings New Meaning To The Term “Unholy Alliance”

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Subaru Cosworth Impreza STI CS400 Brings New Meaning To The Term “Unholy Alliance”
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British racing outfit Cosworth (calling them a tuner would be insulting) has a history of building some absolutely mental performance hatches, most famously the Ford Escort RS Cosworth, which had to be built on a seperate, rear-drive platform to accommodate the lofty goals set out for it. Now Cosworth has turned their attention to the already potent… Continue Reading...

Subaru Announces 2011 Outback, Legacy Pricing

Subaru Announces 2011 Outback, Legacy Pricing
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Subaru‘s hot selling Legacy and Outback will see a minor bump in pricing for 2011, as well as a new Limited trim level which brings a couple upgraded interior components that enhance the car’s cabin. The 2.5i and 3.6 Limited models get folding exterior mirrors, a harmon/kardon audio system and XM radio, for a mere… Continue Reading...

Top 15 2010 Family Vehicle Picks as Chosen by Parents Magazine

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Top 15 2010 Family Vehicle Picks as Chosen by Parents Magazine
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Parents magazine has made the list (and assumedly checked it twice) to bring you their top 15 picks of family-friendly vehicles for 2010. Teaming up with Edmunds.com, Parents has only included models that come equipped with antilock brakes and front, side, and side-curtain air bags. These vehicles also come with family necessities such as sliding… Continue Reading...

Subaru Recalling 30,000 Outback And Legacy Models Models Over CVT Issue

Subaru Recalling 30,000 Outback And Legacy Models Models Over CVT Issue
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Subaru is recalling nearly 30,000 Outback and Legacy models due to a fault hose in the CVT transmission that could cause a fluid leak. Subaru says that only vehicles built between July 31 and December 1, 2009 are affected, and hasn’t mentioned any safety hazards in their recall notice. However a fluid leak has the… Continue Reading...

Fuji Heavy, Parent Company Of Subaru, Forecasts 57% Profit Increase

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Fuji Heavy, Parent Company Of Subaru, Forecasts 57% Profit Increase
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Fuji Heavy Industries, the maker of Subaru cars, forecasted a 57% increase in quarterly profits, as sales in the United States grew while costs were reduced. Fuji Heavy also said that they will boost production at its Indiana plant from 100,000 to 131,000 units. The plant builds Subarus as well as Toyota Camrys, as Toyota… Continue Reading...

Subaru To Auction Off Outback, Donate For “Heal The Bay” Charity

Subaru To Auction Off Outback, Donate For “Heal The Bay” Charity
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Want a Subaru Outback? Care about the California coastline? On May 20th, Subaru is going to be auctioning off an Outback PZEV in support of California charity Heal the Bay’s “Bring Back the Beach” fundraiser. “By supporting Coastal Clean Up Day and promoting its benefits, we can work together to improve the environment around us,”… Continue Reading...

GST Motorsports Sets Another Time Attack Record [video]

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As we reported two weeks ago, GST Motorsports set a new Super Lap Battle record around Firebird’s main racing circuit. Well, the boys from Hayward, California have done it again, this time setting a new Redline Time Attack lap record at Las Vegas Motor Speedway’s outside road course, posting a best time of 1-minute 39.657… Continue Reading...

Subaru Introduces EyeSight Camera-Based Driver Assist Technology

Subaru Introduces EyeSight Camera-Based Driver Assist Technology
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Looks like cars of the future will have cameras everywhere. Subaru has just announced EyeSight, a camera-based driver assist option not unlike Volvo City Safety. It works in conjunction with Subaru’s new “pre-collision braking control” system — if the cameras detect an object or person in danger of being mowed down, an alarm will sound… Continue Reading...

Subaru Impreza WRX and STI Getting Free Prodrive Performance Pack In the U.K.

Subaru Impreza WRX and STI Getting Free Prodrive Performance Pack In the U.K.
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Subaru’s Impreza WRX and STI models are some of the best performance cars money can buy, but customers in the United Kingdom will now have an extra incentive to buy one of Subaru’s boxer-engined hatchbacks. Prodrive, a British motorsports engineering firm long associated with Subaru, is offering a free upgrade package for the WRX and… Continue Reading...

Spied: Subaru WRX STI Spec C Spotted Testing on the Nürburgring

Spied: Subaru WRX STI Spec C Spotted Testing on the Nürburgring
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Several photos of what appear to be a Subaru WRX STI Spec C sedan have been captured, showing the big-winged 4-door testing on the Nürburgring. Notable differences on this model and the standard WRX STI Sedan just unveiled at the New York Auto Show, include black alloy wheels, gold brake calipers and a new front… Continue Reading...

GST Motorsports Sets New Super Lap Battle Record at Firebird Raceway

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At this year’s Modified Magazine Tuner Shootout, the Super Lap Battle track record set by Crawford Performance last year was broken by driver Gary Sheehan in the GST Motorsports Subaru Impreza L. With famed Japanese Time Attack driver Tarzan Yamada behind the wheel, the Crawford Performance 2008 Subaru Impreza WRX STI set a lap record of 1:02.1… Continue Reading...

Subaru Returns to WRC With Announcement of WRX STI Spec C Homolgation

Subaru Returns to WRC With Announcement of WRX STI Spec C Homolgation
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Several months ago Subaru announced a more hard-core WRX STI Spec C model exclusively for Japan and now the reason for that car has become clear. With just 900 units being offered, that is just enough to qualify for Group N (production car) homologation set by the FIA for such series as the World Rally… Continue Reading...

Report: Subaru Diesel Could Find its Way into North American Models

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Report: Subaru Diesel Could Find its Way into North American Models
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Subaru is open to the possibility of selling diesel-equipped vehicles in the U.S., but according to Subaru Executive Vice President Tom Doll, several things will have to happen first. In an interview with Ward’s Automotive, Doll commented on emissions regulations and the price of diesel fuel. “The emissions requirements in the U.S. are significant. And… Continue Reading...