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Suzuki makes more than just automobiles. Known for their ATVs, Motorcycles and other motor-vehicles. In North America, you likely know them for the Kizashi sports sedan, Swift compact car, and the Suzuki Equator and Grand Vitara trucks.
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New Suzuki Kizashi Ads Target Premium Cars, A Limo and a Guy in Bubble Wrap [Video]
To say Suzuki is struggling a bit in North America is an under statement. After posting record sales of 101,884 units in 2007, their sales took a drastic turn for the worse in 2009 when they shifted just 38,689 vehicles. 2010 is not looking good either as sales are again down by a lethal 42%….
New Recalls Issued by Mitsubishi, Suzuki and Ford
Ah, another day, another spate of recalls. A total of 90,000 vehicles from three different automakers are under separate recalls for everything from loose mirrors to defrosters. (At least it’s not as ridiculous as rusting Bentley ornaments). Suzuki is recalling a total of 70,000 SX4 models from 2007 to 2010 due to side mirror covers…
Suzuki SEMA Lineup Revealed
Suzuki, everyone’s favorite forgotten automaker, is still alive and kicking, and set to bring a number of vehicles to SEMA, including two Kizashis and an Equator pickup truck. First up will be the Kizashi Bonneville Special, a 500 horsepower turbocharged Kizashi that was able to hit nearly 204 mph at the famed salt flats, setting…
Suzuki Swift R Concept Revealed Ahead of Beijing Auto Show
With the launch of the all-new Swift in other markets, we’ve heard rumors that Suzuki will eventually bring the small hatchback back to North America, and if this concept makes it to production, we’ll really be crossing our fingers. Revealed well ahead of its planned official debut at the upcoming Beijing Auto Show, the Suzuki…
Suzuki Kizashi Sport GTS and Sport SLS Trim Levels Added for 2011
Having debuted back at the New York Auto Show earlier this year, Suzuki has finally released official details on the new Kizashi Sport model. Available in Sport GTS and Sport SLS trim levels, all Sport models come equipped with a more dramatic front fascia with chrome accents and a lower grille, along with side skirts…
Road Race Motorsports Platinum Edition Suzuki Kizashi Pumps Out 300-HP
Road Race Motorsports (RRM) has just announced that it is offering a ton of accessories for the Suzuki Kizashi, transforming it from a mundane commuter car to a brilliant performance sedan that actually looks pretty good. And for those already rolling their eyes about it being a Suzuki, RRM is throwing down 300-hp (as opposed…
Suzuki Recalls SX4, Grand Vitara and Equator for Navigation Fire Risk
Suzuki has said that it will begin notifying owners of the recall on September 13 and once the vehicle is brought in, a Garmin representative will replace the defective batteries and install a spacer on top of them to prevent overheating.
Nissan-Suzuki City Car Venture Unaffected By Volkswagen
Nissan is denying reports that Suzuki‘s tie-up with Volkswagen will affect their small car ventures in countries like India. Nissan sells a rebadged version of the Suzuki Alto (one of India’s most popular cars) in that market, but a senior Nissan exec was quoted as saying that ““Suzuki and Nissan have done a lot of…
Suzuki Swift North American Launch Delayed
Suzuki‘s Swift compact car won near universal praise in Europe and Asia, winning Car of the Year awards in the UK and Japan, as well as seeing duty in international rally championships. Suzuki was all set to bring the next generation Swift to North America, as a follow-up to their Kizashi sedan, but the project…
Suzuki Kizashi Sets 203.7-MPH Record at Bonneville Salt Flats
As a part of Suzuki‘s ongoing push to drum up interest in the surprisingly good Kizashi sedan, the Japanese automaker teamed up with Road & Track to build a Bonneville Salt Flats racer. Thanks to engine builder Richard Holdener and the fearless driving skills of R&T editor Sam Mitani, Suzuki got the record it was…
Suzuki Buys Out 50 Dealers Across The United States
With sales falling 75 percent since their record-setting year in 2007, Suzuki has taken the drastic measure of buying out 50 of its worst performing stores in the United States. Since 2007, when Suzuki sold just over 100,000 cars, the brand has gone from 486 franchises to 300. Most dealers are selling just five cars…
Nobuhiro Tajima Shows Off His Monster Skills in Pikes Peak Hillclimb Run [video]
Hyundai may have created a lot of buzz with its Pikes Peak record attempt this year but it was Suzuki (yes, Suzuki) that climbed the hill the fastest. Even more surprising is the fact that Suzuki driver Nobuhiro “Monster” Tajima won the race for the fifth straight year, setting a dominant pace that put him…
Suzuki AllPoints Social Media Campaign Will Have You Tweeting to Win a 2011 Kizashi
Fancy yourself a bit of a social media guru? In need of some new wheels? If either of these apply to you then you’re certain to enjoy Suzuki‘s innovative new social media marketing campaign, called the Suzuki AllPoints Rewards Points & Sweepstakes Program. The way the program works is that users sign up and are…
Suzuki Down 43%, Porsche Up 75%, In July 2010 Sales
Porsche was the big winner for July 2010 sales, moving 75% more cars than in July 2009, with Hyundai/Kia, Jaguar/Land Rover and the Big Three all making solid gains. Japanese auto makers bore the brunt of the market, with Toyota and Honda losing a bit of market share, while Suzuki took the dubious title of…
Road & Track Magazine Builds Suzuki Kizashi For Bonneville Salt Flats
Road & Track magazine is helping prep a Suzuki Kizashi to attack two land speed records at the Bonneville Salt Flats. In conjunction with master race car builder Richard Holdener, the team from R&T will attack the naturally aspirated Gas Coupe class, as well as the turbocharged Blown Gas Coupe category. The naturally aspirated record…
Volkswagen to Increase Share of Suzuki by 10%; Takeover in the Works?
Volkswagen is looking to expand its 19.9% stake in Japanese automaker Suzuki by an additional 10 percent reports Automobile Magazine. The reasons for the larger share aren’t entirely clear, with possible reasons being increasingly shared products between the two automakers. We’ve already heard that Volkswagen intends to rebadge Suzuki models as VWs in some emerging…
Suzuki Gives You $250 If You Don’t Buy A Kizashi
Suzuki is so confident that you will like their new Kizashi sedan, that they are offering customers $250 if they test drive a Kizashi and then purchase one of its rivals. Included in the offer are the four-cylinder versions of the Honda Accord, Toyota Camry, Mazda6, Ford Fusion, Nissan Altima or Chevrolet Malibu. Curiously, the…
Suzuki Recalls Kizashi Sedan for Glovebox Issue
Suzuki has issued a recall for its new Kizashi mid-sized sedan. A recall is never a good thing, particularly for a brand like Suzuki that is struggling to find a foothold in the U.S. market. It’s even worse when it’s for the bran’s all-new model – which by all accounts has received glowing reviews. According…
Rhys Millen Hyundai Fizzles at Pikes Peak; Nobuhiro ‘Monster’ Tajima Retains Record
With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain…
New Suzuki Swift Pictures Released
One day after spy photos of the new Suzuki Swift were captured, Suzuki has released official shots of their new MINI-rivaling subcompact, and the car looks great, despite it being more of an evolution than a clean-sheet design. The car is slightly long, lower and wider and weight has been reduced, though Suzuki didn’t specify…
2011 Suzuki Swift Spied
The 2011 Suzuki Swift has been spied on the Nurburgring in full camouflage, but now, uncovered examples have been spotted on a transport truck in Hungary, giving us a closer look at the car’s styling. Only the rear was visible, but it’s safe to say that the design is an evolution of the current Swift’s looks….
2011 Suzuki Swift Spied Testing on the Nurburgring [video]
Suzuki engineers have been hard at work testing the upcoming next-generation Swift subcompact, recently completing a series of runs on Germany’s famed Nürburgring. No official info is known about the car yet but it is expected to grow slightly – especially as Suzuki is reportedly planning to bring the model back to the North American…
2011 Chevrolet Cruze Pricing Announced, Base Car To Start At $16,995
The 2011 Chevrolet Cruze is an important car for General Motors, with Chevrolet positioning the car as both a premium and compact car, something many Americans deem to be mutually exclusive. With advanced powertrains, a high quality interior and exterior styling that doesn’t scream “rental car”, Chevrolet has chosen to price the Cruze just a…
Suzuki Recalls Equators for Suspension Issues
Like the Frontier, the problem stems around potentially weak welds on the lower front ball joint collars that could come apart, affecting vehicle handling and alignment.





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