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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.
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Subaru BRZ, Toyota GT86, Scion FR-S Production Pegged at 100,000 Units a Year
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Those in the market for the all-new Subaru BRZ and Scion FR-S (Toyota GT 86) will be excited to hear that Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd., has announced the production of the new jointly-produced sports car will hit 100,000 a year. At least that’s their goal. The BRZ/FR-S/GT 86 are all produced…
Toyota Struggles To Boost Prius C Capacity as Demand Grows
Introduced for the Japanese market last December, the Toyota Prius C had only hit U.S. showrooms on March 12. In only its first three days in the U.S. market, the Prius C sold 1,201 units, eclipsing the Chevrolet Volt and the Nissan Leaf’s complete February sales performance of 1,023 and 478 units respectively. However, demand for the…
Scion FR-S is Weighed and Measured by Excited Tuners
North American tuner companies were invited to Toyota Headquarters in Torrance, California to measure the new Scion FR-S and take a closer look at the car to begin the process of drafting future tuning parts. Many tuners were present at the event and the response to Scion’s new sports car has been overwhelmingly positive across the…
The Toyota GT86 Design Story – Videos
Earlier, we had reason to celebrate as production for the Subaru BRZ and Toyota GT86 had finally kicked off in Japan. The highly anticipated sports coupe will make its way to America as the Scion FR-S to hot anticipation. But just in case we’ve all forgotten how great the Toyota GT86/Scion FR-S is, the Japanese…
Prius c Sales Top 1,000 Units in First Three Days
Toyota is the brand to beat when it comes to hybrid vehicles, and the recently launched Prius c subcompact helps reinforce that trend. According to Toyota, the Prius c, which launched on March 12, has sold 1,201 in its first three days on the market, making it one of the company’s fastest selling vehicles. In…
Subaru BRZ, Toyota GT86 Celebration Marks Start of Production
Today at the Gunma factory in Ota-city Japan, a ceremony was held to celebrate the start of production for both the Subaru BRZ and Toyota GT86. The Toyota GT86 and Subaru BRZ have had lots of media exposure over the last few months, and today the first of both models will roll off the assembly…
Watch a Toyota GT 86 Crash While Hooning – Video
In a preview of things to come once the Scion FR-S goes on sale here and the stability control program gets switched off, here’s some video of a Toyota GT 86 crashing into a safety barrier. The accident occurred at the Mega Web, which is billed as a “Look, Ride and Feel Car Theme Park”…
Toyota Prius c Commercial Features The Game of Life
Board games aren’t popular like they used to be, thanks to the wealth of electronic entertainment available today. Still, many of us probably remember the Game of Life which is probably what Toyota is banking on with their new ad campaign for the Prius c. Targeted towards first-time car buyers, Toyota leveraged its partnership with…
Toyota Goodwood Festival of Speed Lineup Announced
Toyota will be sporting some nice hardware at this years Goodwood Festival of Speed, debuting the TS030 hybrid Le Mans car, the Dynojet Racing-prepared Toyota Avensis and Gazoo Racing LFA and GT86. The Festival of Speed, as the name suggests, celebrates racing heritage and fast cars, both of which Toyota has to offer. Toyota Racing…
Toyota ‘100 Cars For Good’ Charity Open for Applications
Applications opened at noon Eastern Standard Time, today for Toyota’s 100 Cars for Good campaign that donates the aforementioned number of cars to 100 non-profit organizations over a period of 100 days. Last month we reported that the program would enter its sophomore year, which began today. Applications are being accepted until March 26 at 11:59 Pacific…
Jim Lentz Named First American CEO of Toyota Motor Sales
Toyota recently announced its North American leadership changes with current president and COO of Toyota Motor Sales (TMS), Jim Lentz, becoming the first American CEO of TMS. Lentz will make the official rise from COO to CEO on April 1st and has been one of the prominent faces of Toyota during their recent recall issues….
2012 Toyota Pro and Celebrity Race Lineup Announced
Each year, the city of Long Beach, California gets transformed into a motorsports-themed environment to make way for the Toyota Grand Prix of Long Beach. To kick off the festivities annually is the Toyota Pro/Celebrity Race and this year’s lineup of drivers has just been announced. The celebrities that will be piloting Scion tCs through…
Top 10 Cars of the Geneva Motor Show
It certainly deserves a spot on the list of Top 10 Geneva Motor Show cars. Many would also agree it also deserves the last possible spot. And so here it is, the Bentley EXP 9 F concept. Rather than a Continental GT styled swoopy looking crossover, Bentley’s SUV concept is big, bold and brutish, taking…
Toyota Prius, Honda Fit Top Japan’s Best Selling Car List
For the ninth month in a row, the top-selling car in Japan is the Toyota Prius, helping hybrids make up more than 20-percent of all auto sales in Japan. In February, Toyota sold 35,875 Prius hybrids, while the Honda Fit came in second place with 24,973 units sold. That’s quite the gap, especially considering third…
Toyota Camry, Venza and Tacoma Recall Affects 681,500 Units
Over the last few years, the words “Toyota” and “recall” have gone hand in hand. While the companies previous woes are behind them, Toyota has since been extra cautious and issues recalls for everything it finds to have a potential defect. Just today, Toyota has announced a recall notice for three of its vehicles, the…
2013 Toyota Venza to Bow at New York Auto Show
The 2013 Toyota Venza crossover will make its North American debut at the 2012 New York Auto Show, and Toyota is offering us a little peek at what we can expect. For 2013 the Venza is said by Toyota to gain some aerodynamics thanks to a redesigned grille, fog lamps and rear taillights. New 19-inch…
Toyota FT-Bh Concept is a Tiny 112 MPG Hybrid: 2012 Geneva Motor Show
With the recent launch of the Prius c sub-compact hybrid in North America and its European counterpart, the Yaris Hybrid, Toyota is looking at bringing its gasoline-electric technology further down-market. Looking like a tiny minivan that’s fading off in the distance, the FT-Bh (unveiled today at the Geneva Motor Show) takes Toyota’s Hybrid Synergy Drive…
Toyota GT 86 Shares the Spotlight With its Inspiration: 2012 Geneva Motor Show
Toyota may have a history in sports cars, but it’s not exactly the most impressive resume. So when the GT 86 (Scion FR-S) was announced and Toyota started explaining its heritage it was hard not to be a bit skeptical. Seeing the GT 86 on stage next to the rear-drive hard-top 2000 GT, however, and…
2013 Toyota Yaris Hybrid Specs and Pricing Revealed: 2012 Geneva Motor Show
The 2013 Toyota Yaris Hybrid will be revealed at the Geneva Motor Show in just a few hours, but the Japanese automaker has announced specifications and pricing ahead of time. The base Yaris Hybrid will be the cheapest hybrid model on the market in Germany, with a price tag of about $22,410 (€16950). Powered by…
Southeast Toyota Offers College Students a $1,000 Rebate
Toyota is giving college students a sweet graduation present – a $1,000 rebate off a new car. This rebate will come in handy, especially now that you have all those student loans to pay off. Running through Jan. 2, 2013, the rebate program will be available to students that meet certain education requirements. Open to…
Toyota Hybrid Le Mans Race Car Pre-Season Testing, Behind the Scenes – Video
With the recent announcement by Audi that it will enter a hybrid diesel R18 race car at the 24 Hours of Le Mans this season, Toyota is not going to have an easy time trying to take the checkered flag. That said, the Japanese automaker has been rigorously testing its entry, the TS030, a gasoline…
Toyota Calls New CNN Unintended Acceleration Report “Grossly inaccurate”
In response to a new report on CNN’s Anderson Cooper 360 program accusing Toyota of a cover-up of unintended acceleration issues with its cars, the Japanese automaker is fighting back. In a statement released today Toyota commented that, “In the face of overwhelming scientific evidence to the contrary, CNN has irresponsibly aired a grossly inaccurate…
2012 Daytona 500 Gets Second Lowest Ratings Since 1995
Despite the dramatic explosion, folks didn’t seem to care very much for this year’s Daytona 500. After experiencing the first-ever rain postponed race at Daytona, the event itself took a while to get started after a multi-car wreck on the first lap and then another two hour delay when Juan Pablo Montoya collided with…
Scion FR-S Convertible Coming Confirms Chief Engineer
Watch out Mazda Miata, there’s about to be a new roadster in town. In an interview, Scion FR-S/Toyota GT 86 lead engineer Tetsuya Tada has confirmed a convertible version of the new sports car is in the works. Tada told Germany’s Autobild that the car was designed from the outset to be a convertible. The…
