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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Small Car Shortage Drags Down Light Vehicle Fuel Economy Ratings

Small Car Shortage Drags Down Light Vehicle Fuel Economy Ratings
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In total, passenger car sales stood at 229,250 units in total for the third quarter,down by 38.5 percent versus a year ago. This also meant that market share of passenger cars stood at some 46.3 percent of total light vehicle sales, the smallest percentage since 2005. Continue Reading...

Toyota President Akio Toyoda, Aston Martin CEO Ulrich Bez Swap Rides at Nurburgring Race

Toyota President Akio Toyoda, Aston Martin CEO Ulrich Bez Swap Rides at Nurburgring Race
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No stranger to the Nurburgring, Aston Martin CEO Dr. Ulrich Bez has competed at the legendary racetrack since 2006, but this weekend’s event was different. That’s because Bez wasn’t behind the wheel of an Aston Martin, but a race-prepped Lexus LFA. Bez and Toyota President Akio Toyoda swapped rides for the ninth round of the… Continue Reading...

Toyota Confirms 24 Hours of Le Mans Hybrid Racer to Compete in 2012

Toyota Confirms 24 Hours of Le Mans Hybrid Racer to Compete in 2012
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It’s been over a decade since Toyota competed at the 24 Hours of Le Mans and when the Japanese auto giant returns next year to the world famous motorsports venue it will change the race forever. That’s because Toyota’s new race car will use a hybrid-electric drivetrain. Set to compete in the top-tier LMP1 class… Continue Reading...

Toyota Unveils TRD Supercharged Auris In South Africa

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Toyota Unveils TRD Supercharged Auris In South Africa
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At the Johannesburg International Motor Show in South Africa, Toyota introduced their latest 5-door hatch in TRD supercharged form. The Auris TRD will feature a supercharged 1.6L with 178-hp and 149 lb-ft of torque, up 48-hp and 31 lb-ft from the standard model and looks to be launched sometime in November. Even though the Auris is… Continue Reading...

Toyota Demands Parts Suppliers Slash Prices Amid Rising Yen

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Toyota Demands Parts Suppliers Slash Prices Amid Rising Yen
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Toyota‘s rush to cut costs amid a rising yen is leading them towards a confrontation with parts suppliers, with the automaker demanding that Japanese parts makers slash costs or face being replaced with overseas companies. Toyota is still reeling from lost production during March’s tsunami and earthquake, and is estimated to lose $443 million for… Continue Reading...

Toyota Named World’s Number One Automotive Brand in Interbrand Study

Toyota Named World’s Number One Automotive Brand in Interbrand Study
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The last two years have been very tough on Toyota. After dealing with safety issues last year, its production took a hit this year due to the earthquake and tsunami in Japan earlier this year. Through thick and thin, Toyota has soldiered on and has managed to retain the title of the world’s number-one automotive… Continue Reading...

2012 North American Car and Truck of the Year Nominees Announced

2012 North American Car and Truck of the Year Nominees Announced
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The annual North American Car and Truck of the Year awards has just released its short list for 2012, selecting 17 cars and seven trucks that will compete for the prestigious prize. In the running for the 2012 North American Car of the Year are three from Hyundai (the Accent, Elantra and Veloster), two from… Continue Reading...

Toyota Tacoma TRD T/X Baja Series Limited Edition Unveiled at Texas State Fair

Toyota Tacoma TRD T/X Baja Series Limited Edition Unveiled at Texas State Fair
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The opening of the Texas State Fair is always sure to usher in a new group of pickup trucks, with every automaker looking to use the event as a staging point for their latest vehicle. The venue couldn’t be more perfect, with pickup trucks making up one quarter of all vehicles sold in the state…. Continue Reading...

Subaru BRZ Concept Details Revealed

Subaru BRZ Concept Details Revealed
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Since 2009, Toyota has been eager to display their new entry level FR concept coupe throughout its development. First displayed at the 2009 Tokyo Motor Show, it made appearances at Geneva, New York, and Frankfurt auto shows as well. The press has been so tired of covering the concepts, in fact, that journalists have dubbed… Continue Reading...

Meguiar’s Bringing World’s Top Nine Show Cars To SEMA

Meguiar’s Bringing World’s Top Nine Show Cars To SEMA
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Meguiar’s is sending nine of the world’s top show cars from around the world to this year’s SEMA Show, holding its first ever Car Crazy International Vehicle Showcase. These nine cars along with their owners will be brought in from all over the globe and will be on display front and center right outside the… Continue Reading...

New Toyota Supra Rendered into Reality

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New Toyota Supra Rendered into Reality
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With recent rumors that Toyota is in fact planning a successor to the Supra, one can’t help but wonder what a modern-day version of the iconic sports car would look like. Thanks to Andreas Fougner, a 3D artist from Stockholm, Sweden, we’re able to get at least one glimpse into the possible future with a… Continue Reading...

Toyota Gets New Styling Chief, New Aesthetic Direction

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Toyota Gets New Styling Chief, New Aesthetic Direction
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Toyota‘s new styling chief, Dezi Nagaya, wants to abandon the company’s previous conservative design language for a new direction that is “…more dynamic, more masculine, sportier, with a more obvious design theme and a face to represent the company and the brand.” Nagaya’s challenge comes with creating a unified styling language that can span everything… Continue Reading...

Toyota Pixis Space Launched as Brand’s First Ever Mini-Car With 60-MPG

Toyota Pixis Space Launched as Brand’s First Ever Mini-Car With 60-MPG
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Toyota has just revealed its first ever mini-car for sale in Japan, the Paxis Space. Supplied by Daihatsu Motor Co., Ltd., the car is the result of a partnership the two automakers signed last year. Mini-cars are signified not by size or interior volume but by engine displacement, with the Pixis Space making use of… Continue Reading...

2012 Car of the Year Candidates Chosen

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2012 Car of the Year Candidates Chosen
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It’s that time of the year again as Car of the Year begins the laborious task of whittling down new Car of the Year contenders for 2012. A total of 59 journalists, representing automotive authorities across 23 European countries, have been recruited for the task of choosing top car. The number of journalists to represent… Continue Reading...

Toyota Camry Turbo Puts Down 728 Horsepower [Video]

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Toyota Camry Turbo Puts Down 728 Horsepower [Video]
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Most people’s conception of tuner cars are brightly colored Honda Civics or other econoboxes with underbody neon lights, not to mention the requisite loud muffler. But this heavily modified Toyota Camry has enough horsepower on hand to beat down nearly anything on four wheels, without giving away anything visually. This mid-1990s Toyota Camry has a… Continue Reading...

Automakers Shut Down Plants As Typhoon Hits Japan

Automakers Shut Down Plants As Typhoon Hits Japan
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As Japan is now in the midst of Typhoon season, there will likely be others making landfall before all’s said and done, with the potential to wreak further havoc on the country’s citizens and infrastructure, making local automakers nervous. Continue Reading...

New Toyota Supra Back in the Product Plan

New Toyota Supra Back in the Product Plan
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There once was a time when Toyota used to have many sporty coupes in its line-up, like the MR-2, Celica and even a Camry V6 coupe. However, their flagship model was the Supra, a car that could keep up and beat almost anything offered by the Germans or the Americans at the time. In the… Continue Reading...

Toyota Prius Plug-in Hybrid Priced from $32,760

Toyota Prius Plug-in Hybrid Priced from $32,760
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Toyota has finally released pricing for the all-new Prius Plug-in Hybrid, setting the retail rate at $32,760 – a roughly $8,000 premium over the conventional model. At $32,760, Prius Plug-in provides more standard features like heated front seats, Entune, LED daytime running lights, an enhance keyless entry system as well as a remote start air… Continue Reading...

2012 Toyota Prius Plug-in Hybrid Rated at 87-MPGe, 49-MPG

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2012 Toyota Prius Plug-in Hybrid Rated at 87-MPGe, 49-MPG
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After debuting the car earlier this week at the Frankfurt Auto Show, Toyota has now released official details on the new Prius Plug-in Hybrid including expected fuel economy numbers. While it’s not quite up to the much-hyped Chevy Volt, the Prius PHEV will feature, “more affordable pricing than pure electric or range-extender type vehicles,” says… Continue Reading...

Hybrids to Capture 20 Percent Market Share by 2020 Says Toyota

Hybrids to Capture 20 Percent Market Share by 2020 Says Toyota
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With the unveiling of the production version of the Prius Plug-in Hybrid in Frankfurt, Toyota still believes the mainstream adoption of hybrid vehicles is still in its early stages. Speaking to Automotive News, Toyota engineering VP Takeshi Uchiyamada commented that the Japanese auto giant expects hybrid sales to account for 20 percent of all vehicles… Continue Reading...

Toyota North American Line-Up Production Returns To 100 Percent

Toyota North American Line-Up Production Returns To 100 Percent
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It’s only been a mere six months since Japan was devastated by earthquake and tsunami, but on September 13, 2011, Toyota Motor Engineering & Manufacturing Executive Vice President Steve St. Angelo proudly announced that all Toyota models in the North American line-up have finally returned to 100 percent production. Just weeks after the quake hit… Continue Reading...

Toyota Prius Plug-in Hybrid Gets 112-MPG Rating: 2011 Frankfurt Auto Show

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Toyota Prius Plug-in Hybrid Gets 112-MPG Rating: 2011 Frankfurt Auto Show
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After showing it in concept form almost as many times as the FT-86, Toyota has finally unveiled the production version of its Prius Plug-in Hybrid at the Frankfurt Auto Show. Called “the world’s most sophisticated hybrid electric powertrain” by Toyota Europe boss Didier Leroy, the company is claiming an incredible 112-mpg rating for the car…. Continue Reading...

Toyota FT-86 II Concept Video: 2011 Frankfurt Auto Show [video]

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There might not be much new about Toyota‘s FT-86 II Concept, but with the hype continuing to build around the production model it’s worth another look. After first debuting at the Geneva Auto Show back in March, it has received a new paint job and (we spied) some Brembo brakes! Get more Toyota FT-86 news… Continue Reading...