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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Toyota Tacoma RTR Set for SEMA Debut With Tundra V8 Power

Toyota Tacoma RTR Set for SEMA Debut With Tundra V8 Power
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n what perhaps respresents a modern take on the original muscle truck concept – stuffing a big engine in a smaller vehicle, the RTR (which stands for Ready To Race) features a iForce 5.7-liter V-8 dropped between the frame rails of a current Tacoma. Continue Reading...

Toyota To Build Small Hybrid In France

Toyota To Build Small Hybrid In France
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Toyota announced today that they will build a small hybrid car in France, apparently based on the Yaris compact. Toyota already builds the Auris hatchback in Europe, which is available with a hybrid system. In a statement released by the company, the Japanese manufacturer said “This decision fits in Toyota’s strategy to extend the full… Continue Reading...

NICB Releases Top 10 Stolen Vehicles For 2009

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NICB Releases Top 10 Stolen Vehicles For 2009
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The National Insurance Crime Bureau released their list of the top 10 stolen cars for 2009 , and the perenial favorites, the Honda Accord, Honda Civic and Toyota Camry are in the Top 10 yet again, taking the top 3 spots respectively. The trade in spare parts, and in the Honda’s case, engines, make them… Continue Reading...

2011 Toyota Highlander Unveiled, Already On Sale

2011 Toyota Highlander Unveiled, Already On Sale
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The 2011 Toyota Highlander was unveiled today at the Texas State Fair, and will go on sale by the time you read this – literally. Deliveries are supposed to take place tomorrow, but you can expect them to be on dealer lots right now. The 2011 Highlander gets a few new features, like a standard third… Continue Reading...

Toyota To Debut New Highlander At State Fair Of Texas Tomorrow

Toyota To Debut New Highlander At State Fair Of Texas Tomorrow
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Toyota‘s Highlander crossover will debut in redesigned form at the State Fair of Texas, a year after Toyota used the event to launch their redesigned 4Runner. The Highlander was previously revealed in advance of the Moscow Auto Show. Slated to compete against the new Ford Explorer and the Chevrolet/GMC/Buick Traverse/Acadia/Enclave crossovers, the Highlander will feature… Continue Reading...

Red Bull Turns NASCAR Toyota Camry Race Car Into a Chicago Taxi [video]

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Red Bull has done some impressive things lately with their marketing involving all forms of motorsports. This time around, they took their Toyota Camry NASCAR race car, tossed in their driver Scott Speed and headed out to Chicago. But it wasn’t to attend a race or put their car on display. They slapped on a… Continue Reading...

Fiat Gets A New CEO, Sergio Marchionne To Stick Around

Fiat Gets A New CEO, Sergio Marchionne To Stick Around
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Fiat’s got a new boss, but fans of black sweaters shouldn’t fret; Sergio Marchionne, the man who lives by the phrase “business casual”, will still retain control of the Fiat/Chrysler monolith. Lest we forget that Fiat itself is also a car brand, and somebody needs to oversee the Fiat car lineup. For that job, Andrea… Continue Reading...

Toyota in Talks to Provide Daimler/Mercedes With Hybrid Technology

Toyota in Talks to Provide Daimler/Mercedes With Hybrid Technology
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Mercedes parent company Daimler AG is in talks with Toyota over using the Japanese automaker’s hybrid technology. If a deal is struck, it would see Toyota provide Daimler with electric motors, batteries and technology. Toyota has declined to comment on the report but has reiterated an earlier stance that it will consider requests from other… Continue Reading...

Lotus Announces New Custom Engine Partnership With Toyota

Lotus Announces New Custom Engine Partnership With Toyota
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For years Lotus has relied on Toyota engines to power its incredible sports cars. Tuned by Lotus engineers, powerplants like the 1.8-liter 2ZZ came alive in lightweight Lotus vehicles, while Toyota’s reputation for quality, reliability and durability meant that owners never had to worry about how many miles they put on their car or how… Continue Reading...

Toyota Requests Dismissal Of Sudden Acceleration Lawsuits

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Toyota Requests Dismissal Of Sudden Acceleration Lawsuits
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Toyota is asking a U.S. federal court judge to dismiss lawsuits related to the company’s unintended acceleration scandals, with the automaker claiming that the anecdotal evidence brought forward can’t accurately identify any specific defects. More than 300 lawsuits have been brought against Toyota, with plantiffs alleging lost income, personal injuries and fatalities. A hearing is… Continue Reading...

Toyota Adding Six New Hybrids, Plug-In Prius and Electric City Car by 2012

Toyota Adding Six New Hybrids, Plug-In Prius and Electric City Car by 2012
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Toyota has released a selection of details on its product roll-out strategy as the Japanese automaker looks to move away from its damaged safety reputation and put the focus back on products. Specifically, Toyota wants to recharge its hybrid brand amidst an influx of electric vehicles (like the Chevy Volt and Nissan Leaf) hitting the… Continue Reading...

Toyota Offers Free Safe Driving Program to Teens

Toyota Offers Free Safe Driving Program to Teens
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As part of their commitment to help reduced teen driving fatalities, Toyota is offering  a free advanced teen driving skills program called “Toyota Driving Expectations.” To be held at Bass Pro Shops in October, a Toyota Driving Expectations event will be held in the following cities: Foxborough, Mass., October 2 – 3 Clarksville, Ind., October… Continue Reading...

Toyota Camry V6 To Get Fuel Economy Bump For 2011

Toyota Camry V6 To Get Fuel Economy Bump For 2011
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Everybody stop what you’re doing. The 2011 Toyota Camry has received a slight fuel economy bump for 2011, with the V6 model  20 mpg in the city and 29 mpg on the highway, up from 19 and 28 mpg from last year’s model. New low-rolling-resistance tires help with the fuel economy raise, and for those… Continue Reading...

World’s First Toyota Supra 2JZ-Powered DeLorean

World’s First Toyota Supra 2JZ-Powered DeLorean
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There’s probably nothing more we love than to see an enthusiast build something so unique that we can honestly say we’ve seen nothing like it. And it’s even better when the entire build was documented, like this one was, starting back in August of 2008. The star of this piece? None other than the infamous… Continue Reading...

Electric Toyota RAV4-EV to Debut at LA Auto Show

Electric Toyota RAV4-EV to Debut at LA Auto Show
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Toyota has announced via its official Twitter feed that it will show-off an electric version of the RAV4 at the LA Auto Show in November. Referred to as the RAV4-EV, this vehicle is the first product to come from the tie-up with American electric sports car maker Tesla. Both Toyota and Tesla have joined forces… Continue Reading...

Toyota Joining British Touring Car Championship With Avensis

Toyota Joining British Touring Car Championship With Avensis
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Toyota has continued to expand its current involvement in all forms of motorsports with the release of this Toyota Avensis Next Generation Touring Car concept rendering. Already under construction, Toyota plans on having GPR Motorsports in Buckingham debut this vehicle at the Dunlop MSA British Touring Car Championship’s final round. Knowing that new BTCC rules… Continue Reading...

Audi’s E-Tron Moniker Is A S***y Name For French Speaking Markets

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Audi’s E-Tron Moniker Is A S***y Name For French Speaking Markets
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A couple decades ago, Toyota decided to launch their upcoming MR2 sports car in Europe. The MR2 was a good car on its own, but Toyota had a bit of a marketing blunder on its hands when they discovered that MR2 was pronounced “mere-deux” in French, which is similar to merde a not so nice… Continue Reading...

G Sports’ Toyota Mark X Sports Concept Is Looking Mighty Attractive

G Sports’ Toyota Mark X Sports Concept Is Looking Mighty Attractive
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We were huge fans of G Sports’ Mark X Sports Concept back at Tokyo Auto Salon and are glad that those lucky photographers and writers out in Japan got a chance to see it up close and personal. Dino Dalle Carbonare is no stranger to AutoGuide, having worked with us back in the Modified Mag… Continue Reading...

Scion Launches In Canada, Pricing Announced

Scion Launches In Canada, Pricing Announced
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While Scion vehicles have been available in the United States for a number of years, they have never been officially brought to Canada, despite numerous grey market imports from south of the border. Now, Scion’s are finally available and Toyota Canada has announced pricing for the distinctively styled compacts. The 5 door xD hatchback starts… Continue Reading...

Toyota Planning Sporty Car Line; Green-Lights GRMN Sports Hybrid Concept

Toyota Planning Sporty Car Line; Green-Lights GRMN Sports Hybrid Concept
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Toyota is planning to introduce a new lineup of budget-oriented sporty vehicles, but don’t get too excited. While it is possible that there’s a larger plan for the FT-86/FR-S and a rumors of a rear-drive hot-hatch, it’s more likely that Toyota is instead planning “sporty” versions of existing cars. Earlier this year the Japanese auto… Continue Reading...

FT-86 Sedan Reportedly Set to Join Toyota Lineup

FT-86 Sedan Reportedly Set to Join Toyota Lineup
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Toyota is reportedly planning to build a sedan based on the FT-86/FR-S compact sports car that has gripped the attention of auto enthusiasts since its debut at the Tokyo Auto Show last year. According to Australian outlet CarsGuide, the sedan model was planned all along as a way to spread the sports car’s development costs… Continue Reading...

Lexus Offers $300 Discount On F-Sport Parts

Lexus Offers $300 Discount On F-Sport Parts
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Lexus is offering a special on its F-Sport lineup of parts with up to $300 available as a discount. The F Sport lineup consists of expensive bolt-on parts like intakes and mufflers, but some pieces, like the swaybar kit, will do a lot to wake up your Lexus. The F-Sport lineup is ostensibly meant to… Continue Reading...