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NASCAR Marketing Push to Target Colleges to Attract Young, Up-Market Fans
NASCAR is off to college. No, they won’t be enrolling in any classes – the racing circuit is on campus in hopes of recruiting a new generation of upmarket fans. If you’re off to school next week, be on the lookout for the NASCAR U CREW. These “brand ambassadors” will be visiting 12 college campuses…
Nissan NISMO GT-R GT3 Off to a Solid Start [Gallery]
Debuting over the weekend in the Blancpain Endurance Series at Magny-Cours, Nissan‘s new GT-R GT3-spec race car had a solid 8th place finish, competing alongside cars like the Audi R8 and Ferrari 458 Italia. Driven by Richard Westbrook and David Brabham this car is the creation of NISMO and JRM, and marks the start of…
Tom Cruise Drives the Red Bull F1 Car With Impressive Results [Video]
Probably best well known for his role in the Mission: Impossible movies, Tom Cruise is a versatile actor, going from action packed scenes to showing us the money in Jerry Maguire not to mention pretty much every role in between. And even though his act of hopping up and down Oprah’s couch may have been…
Ralph Gilles to Head Up Three Car SRT Team at Targa Newfoundland
The primary object for the team this year, besides competing, is to raise money for individuals and families affected by Autism, with proceeds to be donated to the Autism Society of Newfoundland and Labrador.
Nissan NISMO GT-R GT3 Race Car Previewed Ahead of First Test
Nissan has released a lone image of its incredible GT-R GT3-spec race car ahead of its first competition test. Built by a partnership between Nissan’s NISMO motorsports division and JR Motorsports (JRM), the NISMO GT-R GT3 will hit the track this weekend for the fourth round of the Blancpain Endurance Series at Magny-Cours. Driving duties…
NASCAR Stars Lead Chevy Volt Owners Convoy at Woodward Dream Cruise [Video]
NASCAR big boys, Jimmie Johnson and Jeff Gordon attended a Chevrolet Volt Homecoming Parade in metro Detroit on August 18 as a part of the festivities surrounding the annual Woodward Dream Cruise. Over 50 owners from 12 different states attended the even, with both Johnson and Gordon included in the pack as actual Volt owners….
Tom Cruise Tests The Red Bull F1 Race Car
Hollywood actor Tom Cruise has recently tested the Red Bull Formula One race car at the Willow Springs racetrack in California. Tom Cruise completed 24 laps with the Red Bull team, and guiding the top gun along the track was race car driver David Coulthard. Coulthard took Cruise around the track in a passenger car,…
This Is How Virtual Race Tracks Are Born
Ever wonder how race tracks in modern racing games have such a realistic look and feel to them? If you’re as geeky about racing games as we are, you probably did and now thanks to the team at Turn 10, the people responsible for the Forza games for Xbox 360, will show you how its…
David Coulthard And Red Bull Wake Up Austin Texas With Some Hoonage [Video]
David Coulthard and his Red Bull F1 team traveled down to Austin, Texas to check out the soon to be completed Circuit of the Americas track. Over the weekend, David Coulthard took his 750-hp Red Bull Formula One race car on a cruise in and around the Texas capital, engaged in some hooning and put on a…
Aston Martin V12 Vantage GT3 Might be the World’s Best Looking Race Car
With a mix of elegance and brute force that only Aston Martin can provide, the British building of exotic cars has revealed its new GT3 class race car. Replacing the DBRS9, the V12 Vantage GT3 is based on the Vantage platform rather than the DB9’s, making for a shorter wheelbase and an engine that sits…
2012 Toyota Camry Announced as Daytona 500 Pace Car
In 2007, Toyota began running Camrys in the Nationwide Series and has since claimed 60 wins and three manufacturer’s cups as well as propelling Kyle Busch to the driver’s title in 2009.
Lotus Evora GTE to Compete at Petit Le Mans at Road Atlanta
Any Lotus enthusiast will tell you that the brand would be wise to stop pumping resources into Formula 1 and IndyCar, an instead get more heavily involved in road racing. After all, in many respects it represents a better bang-for-the-buck for the marketing folks, with a direct correlation between the cars that race and the…
Audi, Sony Build R8 LMS Driving Simulator For Gamescom
Happening right now out in Cologne, Germany is Gamescom, the world’s largest trade fair and event for video games and entertainment. And with all the passionate automotive enthusiasts in Germany, it’s no surprise that Sony wanted to make a statement in their booth by teaming up with Audi to show off a whole new way…
Codemasters Launches F1 Online Free-To-Play Game
Looking for a new way to waste time at work…we mean, home? Codemasters has finally announced their upcoming free-to-play, browser-based Formula 1 racing game and management simulator. This means that it’ll be easily accessible no matter where you are, so long as you have an Internet connection available. It’s set to launch in the first…
Ken Blocks Gymkhana 4 Released
Ken Block has released the fourth installment of his Gymkhana video series, aptly titled Gymkhana 4, for the flatbill wearers of the internet to enjoy and play ad nauseam. We won’t spoil any of the video for you, but it’s an appropriate follow-up to the last three mini-films. Check it out below.
Michael Schumacher Quashes Retirement Rumors
Despite a poor performance, rumors of retirement, and even a call to hang-up his racing gloves by former F1 Champ Niki Lauda, Michael Schumacher will be back competing at the pinnacle of motorsports next year. The seven-time World Champion’s return to F1 has been less than glamorous, with the Mercedes GP Petronas driver having failed…
Mercedes F1 Gives Teenage Boy A Bionic Hand
14-year old Matthew James was born without a left hand. He dreamed of having a sophisticated bionic hand, but his family couldn’t afford the £30,000. But a chance meeting with Ross Brawn gave Matthew a life-changing experience: a new hand, for free. And Matthew didn’t have to find out any uncomfortable truths about his father,…
Lotus To Unveil Evora GTE Road Car Concept At Pebble Beach
Don’t let the Swizz Beatz involvement fool you: Lotus still wants you to know that they build sports cars. Case in point: at the swanky Pebble Beach Concours D’Elegance this year, Lotus will unveil a GTE-class race car based on their Evora. The Evora GTE Road Car Concept is designed to race in the GTE…
Mercedes-Benz Offers The Chance To Race Against David Coulthard
If you fancy yourself quite the sporting gentleman, Mercedes-Benz is keen to offer you a proposition: race against David Coulthard in an SLS AMG. What say you, good sir? It won’t be what you expect, however: rather than two cars competing head-to-head, 24 competition winners will race on Gran Turismo 5, while Coulthard sets laps…
Report: Accidents Increase 5 Days After Televisied NASCAR Race In West Virginia
In West Virginia, fans sure do love their NASCAR races. In fact, that state boasts the most NASCAR fans per capitia. And five days after a NASCAR race is aired on TV, accidents caused by aggressive driving rise notably. The Journal of Applied Social Psychology wanted to see if aggressive, crash-filled racing influenced the day-to-day…
Chevy Camaro’s Air Bags Deploy While Drifting, GM Admits it Could Happen to You [Video]
While putting on a drifting demonstration out at the Milan Dragway in Michigan, the driver and passenger in this Chevrolet Camaro got an unsuspecting surprise when the side air bags deployed, slightly burning the arms on the passenger. Amazingly, the entire sequence of events got caught on video, which was then instantly uploaded to Youtube….
Niki Lauda: Schumacher Should Retire Already
Niki Lauda, former F1 champion and a man who knows a thing or two about a comeback, is looking at Michael Schumacher’s own, and suggesting that it’s time for him to embrace retired life. Lauda mounted a comeback after retirement himself, back in 1982 after spending two years off the track. He didn’t do so…
MotoGP Champ Nicky Hayden Tries To Pilot A Mercedes-Benz DTM Race Car [Video]
The closest most of us will ever get to piloting a true DTM race car would be in Gran Turismo 5, and even then the results aren’t always pretty. Those that have unlocked some of the rare collectible race cars in any Gran Turismo knows what it’s like to try to control it for the first…
Subaru Rally Team USA Pilot David Higgins Mt. Washington Record Run [Video]
Back in June Subaru Rally Team USA driver David Higgins demolished the previous Mt. Washington Hill Climb record. And now there’s the video to prove it. With a time of 6:11.47, Higgins beat the standing record of 6:41.99, set by the original Audi Quattro back in 1998 by a half a minute. The time was…
