dany bahar
Lotus Refreshes CEO’s Esprit V8; We Get the Hint
Oh Lotus, you think you’re just so clever don’t you? With rumors flying that the British sports car company will be unveiling the next generation Esprit at this year’s Paris Auto Show, Lotus has just released these photos of company CEO Dany Bahar’s personal Lotus Esprit. Along with a thorough detailing, Bahar’s Esprit received a…
Lotus Appoints New Chief Technical Officer as COO Departs for VW
Lotus has just announced the appointment of a new Chief Technical Officer, while subsequently confirming the departure of the recently hired Chief Operating Officer Frank Tuch. Tuch is leaving for Volkswagen, but not without importing important information to the team at Lotus. According to Lotus ECO Dany Bahar, “We were able to reach a mutually…
Lotus Terminates Dealer Network As Brand Moves Upmarket
As part of its attempt to re-position the brand as a competitor to Ferrari and Aston Martin, Lotus is axing its entire European dealer network in an effort to revamp the level of customer service provided by its sales centers. Lotus CEO Dany Bahar alerted dealers that their contracts would not be renewed on July 18, 2012…
Lotus in Talks to Sign-On Bob Lutz, Tom Purves As Part of Major Brand Expansion
As part of a major expansion plan that will see the Lotus brand leave behind its niche-market history and expand into a more mainstream automaker, Lotus is poised to sign-on two long-time industry execs: Bub Lutz and Tom Purves. Lutz needs no introduction, having worked in the auto industry most of his life, holding senior…
Report: Lous Esprit Project Officially Gets the Green Light
Lotus fans can rejoice as the automaker has now officially confirmed that the Esprit project will go ahead. This halo car will be a part the company’s upcoming seven year plan, that will be laid out by new CEO Dany Bahar in the upcoming weeks. The car isn’t actually likely to get the Esprit name,…
Report: Lotus Considering Return to IndyCar, GT and Le Mans Racing Says New CEO
Along with its announced plans for Formula One next season, British sports car maker Lotus is also looking at expanding its racing efforts to include IndyCar, GT and Le Mans racing. Newly appointed company CEO Dany Bahar made the announcement to employees, stating that Lotus is studying expanding its racing efforts under a new corporate…
Report: Lotus Names ex-Ferrari Exec as New CEO
Lotus has just announced that a of October 1st, former Ferrari executive Dany Bahar will take over at the helm of Group Lotus plc. Bahar moves into the position after former Lotus CEO Mike Kimberly retired in July due to health reasons. At Ferrari Bahar worked as Senior VP of Commercial and Brand, where he…
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