Hyundai
Hyundai Genesis Sub-Brand Denied by CEO
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Plans are currently not in place to implement a Hyundai luxury sub-brand running with the Genesis nameplate, Hyundai America CEO John Krafcik confirmed to Ward’s Auto. Earlier this month we reported that Hyundai boss Dave Zuchowski confirmed the possibility that “there’s a conversation going on within the company that says, ‘Does having the Hyundai badge on…
2012 Hyundai Elantra Named Canadian Car of the Year
The Automobile Journalists Association of Canada announced the Canadian Car of the Year today at the Toronto International Auto Show. The Hyundai Elantra won, though the automaker was essentially guaranteed the trophy because they were competing against their subsidiary company Kia. The top three picks were the Hyundai Elantra, Hyundai Accent and Kia Optima. All three, among…
2012 Hyundai Azera Pricing Announced
The new 2012 Hyundai Azera has quite a list of new standard features, which makes the base model 2012 a better outfitted car than the outgoing 2011 fully loaded Azera limited. The 2012 Azera will have a base MSRP of $32,000 and top out at $36,000 when loaded with the technology package. New standard features on…
Hyundai i40 May Get Turbocharged Power
While performance and racing are two things that may not come to mind when you think Hyundai, this stereotype is exactly what the Korean company is trying to rid themselves of. The Veloster turbo is the first performance geared vehicle Hyundai is trying push in Europe, and now they are considering adding turbocharged power to…
Hyundai’s Next Focus: Three-Row Crossovers, Not Trucks
Hyundai North America CEO John Krafcik reaffirmed, in an interview with Fox News, that the Korean automaker doesn’t intend to join the truck market but will look instead into the six and seven passenger crossover segment. With vehicles in over a dozen automotive segments, Hyundai is seeing success in both the pre- and post-family stages, but…
2012 Chicago Auto Show Video Wrap Up
You don’t have to actually step inside the Chicago Auto Show to see the sites. AutoGuide’s video crew was on hand to cover all the major debuts, from the new Acura ILX to the wild Kia Track’ster Concept (above). See all the videos below and be sure to check out our complete coverage here. Watch…
Top 10 Cars to See at the Chicago Auto Show
Whether you’re heading to the Chicago Auto Show and want to know what to check out, or your trip is a bit more virtual, AutoGuide editors have compiled a list of the must-sees at this year’s event. Head into McCormick Place and hang a left. You can’t miss the all-new 2012 Porsche 911. It might…
Video – 2013 Hyundai Elantra Coupe: 2012 Chicago Auto Show
Expanding the Elantra range, Hyundai has unveiled a coupe version of its popular Elantra sedan at the Chicago Auto Show. Ready to take on the Civic Coupe with styling, horsepower and fuel economy, the Elantra Coupe gets some sporty touches and some added features. Find out more about the Elantra Coupe in our first look…
Video – 2013 Hyundai Elantra GT First Look: 2012 Chicago Auto Show
Hyundai‘s old Elantra Touring was a function-first vehicle, targeted against cars like the Toyota Matrix. Now Hyundai is switching gears, replacing that small wagon with the Elantra GT (that’s Grand Touring), a hatchback built to compete against fun cars like the Mazda3, Ford Focus hatchback and VW Golf. Unveiled alongside the Elantra Coupe at the…
2013 Hyundai Elantra Coupe to Hit Honda Where it Hurts: 2012 Chicago Auto Show
Set to be unveiled later today at the Chicago Auto Show, Hyundai is expanding its Elantra lineup with a two-door coupe. De-dooring the Elantra is part of the company’s strategy to pull younger buyers in who they say are willing to sacrifice practicality for coupe appeal. It’s also a product targeted squarely at the Honda…
2013 Hyundai Elantra Touring to Bow at Chicago Auto Show
Recently the 2013 Hyundai Elantra Touring was spied testing in Canada, and it appears that the second generation of its Hyundai Elantra Touring model will make its American debut at the upcoming 2012 Chicago Auto Show. The new Elantra Touring won’t be the only Elantra variant making its debut as the Korean automaker is also…
2012 Chicago Auto Show Preview: Acura to Volkswagen
Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick round up of what to expect: Acura The ILX Sports Sedan will debut,…
Hyundai Still Mulling Premium Brand
Despite previous reports to the contrary, Hyundai is reportedly still considering launching a premium sub-brand. The plan would be to branch-off the Genesis name plate into its own marque, creating a mental gap between disparate products, that range from the $12,545 sub-compact Accent, all the way to the $59,000 Equus. This latest rumbling is more…
Kia Soul’ster Concept Under Final Assessment For Production
Unveiled at the 2009 Detroit Motor Show, the Kia Soul’ster concept dared to prove basic transportation could also be stylish and interesting. Three years have come and gone but new information has finally surfaced about the Kia, buried in a press release about the Track’ster concept – set to be unveiled at the Chicago Auto…
Justin Bieber Autographed Hyundai Genesis Coupe Sells For $40,000
The Hyundai Genesis Coupe pop star Justin Bieber signed and put on auction for charity sold late yesterday for $40,000. Most of the time when a celebrity has something to do with cars, it means there’s a specialty line being made, like a Funkmaster Flex edition Ford Explorer – ugh! This wasn’t one of those…
Hyundai’s Final Super Bowl Ad Showcases the Genesis Sedan [Video]
Last but not least, Hyundai’s fifth and final Super Bowl ad showcases the Genesis sedan. Titled “Faster Acting,” this 30-second commercial highlights the new 429-horsepower Genesis R-Spec sedan. It helps tie together the theme of performance, so the pre-game spots are bridged with the in-game ads. It’s your run-of-the-mill car ad – no cheetahs or…
Hyundai Elantra Takes A “Victory Lap” During The Super Bowl [Video]
Adding to Hyundai’s Super Bowl ad lineup, the automaker’s fourth commercial focuses on the Elantra. Celebrating its 2012 North American Car of the Year victory, the Elantra takes a 30-second “Victory Lap” during the game. The Elantra won the award in January, and what better time than the Super Bowl to celebrate the big win….
Watch Hyundai’s Genesis Coupe Super Bowl Ad “Think Fast” [Video]
The third Hyundai Super Bowl ad features the Genesis Coupe… and if you believe everything you see, it can actually bring someone back to life “Think Fast,” a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai’s social media plans. In the…
Hyundai Veloster Turbo Races A Cheetah In Super Bowl Ad [Video]
We introduced you to the first of Hyundai’s Super Bowl ads today. Well, Hyundai isn’t stopping with just one – we’ve got our hands on another ad for you to preview before the big game. In a 30-second ad titled “Cheetah,” which will be shown sometime during the first quarter of the game, a cheetah…
Real Employees Star and Sing in Hyundai’s Super Bowl Ad [Video]
We’ve got a full 60 second commercial that’s set to air during this weekend’s Super Bowl game. It’s from Hyundai and it features a musical performance by actual Hyundai employees. The rumor floating around is that the ad was inspired by Hyundai’s founding chairman, Chung Ju-Yung and his “words of determination and encouragement.” Titled “All…
Rhys Millen Turns Hyundai Veloster Rally Car Into an Awesome Golf Cart [Video]
Hyundai and Rhys Millen Racing deserve a round of applause for their recent video antics that spread through the Internet like a leaked photo from a celebrity cell phone. This time around, the team took their Veloster Rally Car out to the golf course where it replaced the traditional golf cart. Almost everything you can…
2013 Hyundai Santa Fe Photos Leaked
The next product in the busy Hyundai launch schedule has been leaked online, with new photos showing the 2013 Santa Fe from different angles. One of the oldest models in the current lineup, the photos show just how dramatic a design change this will be, gaining the brand’s new “fluidic sculpture” design language. Notable is…
2013 Hyundai Elantra Touring Spied Testing in Canada [Spy Photos]
If there were any doubts that Hyundai is planning to offer a second generation of its Elantra Touring in North America, this should pretty much do away with them. Spied parking in an underground condo garage in Toronto, Canada and sent to us by a friend who runs the Endras BMW Blog, the spy photos…
Hyundai Planning Major Push on VW Home Turf
Hyundai has made incredible gains in the global market, challenging larger automakers in markets they once dominated. While Volkswagen has globally sold a record number of vehicles in 2011, Hyundai Motors and its Kia affiliate have exceeded VW’s numbers in the United States. According to senior analyst of auto website Edmunds.com Jessica Caldwell, “Hyundai offers…
