Subaru
Subaru Mocks Competitors With 2011 Mediocrity Campaign
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It may sound a lot like Volkswagen’s new corporate strategy for success in America, but this is an ad for the all-new 2011 Mediocrity. OK, no such car exists. Instead, this is a tongue-in-cheek marketing effort by the folks at Subaru, directing folks to the automaker’s website, drumming up some viral interest in the brand…
Travis Pastrana’s Record Setting Mt. Washington Run; The Full Video
Travis Pastrana needs no real introduction but after seeing a video of his record-setting Mt. Washington Climb, we felt a tad empty. Sure it had some awesome footage of the car sliding around as it ascended the mountain, but we just thought something was missing. Thankfully another video has surfaced in full HD that satisfies…
Subaru Forester Gets Minute MPG And Price Bump For 2010
Fans of the Indigo Girls and flannel shirts rejoice! The Subaru Forester gets a one mpg bump for 2010, turning out 21 mpg in the city and 27 mpg on the highway. The price is up by $200, so you’ll have to decide whether the increase is worth the money. A new Touring model is…
Subaru Reveals More Efficient Third-Gen Boxer Engine
The current, second-generation Subaru boxer four-cylinder engine has been in production for over two decades, so needless to say a replacement has been a long time coming. And now it’s here, with Subaru completely redesigning its staple powerplant to help the company move forward in an increasingly fuel-efficiency-focused world. Available in both a 2.o-liter and…
Travis Pastrana’s Record-Setting Mt. Washington Climb [Video]
We knew from the second Red Bull announced Travis Pastrana’s record-setting Mt. Washinton run that video would soon follow. And here it is. Piloting his Subaru WRX rally car, Pastrana not only claimed the record, but demolished the old time by 22 seconds with a 6:20.47 run – on his first try. Check out the…
Travis Pastrana Sets New Mt. Washington Hillclimb Record in Red Bull Subaru
What hasn’t Travis Pastrana done in that little Subaru that could? If it wasn’t cool enough for him to fling across the Long Beach Pier for New Years, he’s gone and conquered Mt. Washington, setting a new record (by 22 seconds) that hasn’t been touched since 1998. And if the 6 minute and 20.47 second…
Subaru Forester XTi Rumored for Production With WRX Power?
Back at the 2008 SEMA Show, Subaru unveiled the Forester XTi Concept and according to at least one report this hopped-up crossover might just see production. Subaru Australia has confirmed that it will launch a “sporty SUV” model at the upcoming Sydney Auto Show. No details of what the model will be have been confirmed,…
Subaru FT-86 (WRX Coupe) Spied Hot Weather Testing in Death Valley
It’s been a while since we’ve heard anything about Subaru‘s version of the Toyota FT-86/FR-S, but the engineers at Suby have been hard at work on the new model. A Subaru bodied version of the car (looking like a WRX Coupe) was recently spied doing hot weather testing in Death Valley. The photos clearly show…
Subaru to Unveil New 4-Cylinder Boxer Engine This Year
For the first time in two decades, Subaru is expected to debut an all-new 4-cylinder boxer engine later this year, which will be used in most models in its lineup to help improve fuel economy. According to a report by Japan’s Nikkei business daily, the new engine will be between 2.0- and 2.5-liters with improved…
Japanese Tuner Gives Second-Gen Subaru Impreza STi a Third-Gen Facelift
With seven years of roaming the streets (in Japan), the second generation Subaru Impreza body became a familiar sight to many. And now that the third generation Impreza STi is out, we’re expecting to see less and less of the second gen bodies. But leave it to the crazy tuners in Japan to come up…
Subaru FT-86 to Boast as Much as 260-Horsepower
According to the latest reports out of Japan, Subaru‘s version of the Toyota FT-86 (FR-S) is still on track with plans to deliver a higher-powered version of the two-door coupe. Believed to be powered by the same turbocharged 2.0-liter engine that powers the WRX STI it will make around 260-hp – a 60-hp jump over…
New Subaru Ad Promotes Brand’s Safety; Captures Teen’s “First Time Out” Driving Moment
We all have that one commercial that makes us tear up. We may not admit it, but every time it comes on, we stop what we’re doing and reach for a tissue. A new Subaru commercial falls into this category, and if you’re a parent, it will tug on your heartstrings more than just a…
Suzuki Down 43%, Porsche Up 75%, In July 2010 Sales
Porsche was the big winner for July 2010 sales, moving 75% more cars than in July 2009, with Hyundai/Kia, Jaguar/Land Rover and the Big Three all making solid gains. Japanese auto makers bore the brunt of the market, with Toyota and Honda losing a bit of market share, while Suzuki took the dubious title of…
Consumers Reports Releases List Of Best Cars For Teens, Devoid Of Supercars Or Pickups
For most teenagers, a list of cars most suitable for their age group would likely be made up of low slung Italian droptops or monstrous pickup trucks. But for all but a few lucky “My Super Sweet 16” participants, the fact is that something more bland is in the cards for young drivers. That’s not…
Subaru’s 2011 X-Games Rally Cars Revealed
Subaru has teamed up with famed rally car builder Vermont SportsCar to prepare two rally cars for their X-Games drivers, Travis Pastrana, Dave Mirra and Sverre Isachsen. Starting with a 2011 WRX STI, the Vermont SportsCar crew stripped everything out of the interior and did the requisite rollcage and seam welding jobs needed to make…
Subaru Issues Recall, Stop-Sale Order On Some Legacy And Outback Models
We’ve lost track of how many recalls have been issued for the Subaru Legacy and Outback, so much so that we had to check and make sure that this story was recent and not run within the previous couple weeks. While this currently recall, affecting 809 vehicles is relatively minor, the consecutive recalls on Subaru’s…
Subaru Announces Pricing For WRX And STI; STI 4-Door $1,000 Less Than Outgoing 5-Door
Subaru has announced pricing for their 2011 Impreza WRX and STI models with the WRX starting at $25, 495 for both the 4-door and 5-door models, while the STI 4-door starts at $33,995, $1,000 less than last year’s 5-door model. The STI 5-door, now available only in “Limited” trim, will run you $35,995. Big changes…
Subaru WRX STI Rally Car Rolls, Then Drives Away [video]
It might not be as much of a testament to the durability of Japanese cars as it is to the strength of a roll cage, but either way, it’s impressive to see a vehicle roll completely over, slam into some trees and then drive away. Just such a crash happened at the recent Rallye Baie…
2011 Subaru WRX STI Launches With “Get More Gs” Ad Campaign [video]
After spending a lot of time focusing on its mainstream models like the Legacy and Forrester, Subaru is ready to put the spotlight back on its high performance models. For 2011, Subaru has released an updated WRX STI model and while it doesn’t look all that new, there are a lot of updates – plus…
2011 Subaru Outback Gets In-Car Wi-Fi
Subaru is adding in-car wi-fi to the 2011 Outback, similar to Ford’s 3G Internet system with their SYNC telematics technology. A $499 dealer installed option, the Wi-Fi will work within 150 feet of the car, and can be used while the vehicle is in motion. Subaru will pick up the first three months, but the…
Subaru Wants To Shed “Quirky” Image, Broaden Mainstream Appeal
Osamu Namba, Subaru‘s new design chief wants to help move the company from a cult brand adored by outdoorsy types, Snowbelt buyers and performance enthusiasts into a mainstream brand capable of competing with offerings from major automakers. “We want to broaden the appeal to make it accessible to more than a small, loyal crowd,” Namba…
GST Motorsports Dominates Redline Time Attack Rd. 6 at Willow Springs [video]
GST Motorsports and their venerable 1996 Subaru Impreza “L” had a perfect weekend at Round 6 of the Redline Time Attack Championship at Willow Springs Raceway (Rosamond, CA), claiming the Super Modified AWD class and Overall victories with a blisteringly fast lap of 1:20.759 (just 0.3-seconds off the AWD track record set by the Sierra…
Subaru Impreza WRX STI Gets Automatic Gearbox For Australian Market
Mitsubishi‘s Lancer Evolution offers a dual-clutch gearbox on their top of the line MR model, but Subaru only offers a manual gearbox on their flagship Impreza WRX STI. But that’s about to change in Australia, where the STI will soon be available with a 5-speed automatic. According to Subaru Australia, demand for an automatic WRX…
Why it Took Subaru So Long to Bring Back the WRX STI Sedan [video]
According to a recent report by Car & Driver, the 2011 Subaru Impreza WRX STI sedan is three years late to the party for a number of reasons. Initially, Subaru decided to focus its efforts on the hatchback body style for the current generation STI because of advantages this body shape would provide their WRC…






