Toyota
Subaru BRZ, Toyota GT86, Scion FR-S Production Pegged at 100,000 Units a Year
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Those in the market for the all-new Subaru BRZ and Scion FR-S (Toyota GT 86) will be excited to hear that Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd., has announced the production of the new jointly-produced sports car will hit 100,000 a year. At least that’s their goal. The BRZ/FR-S/GT 86 are all produced…
Toyota Struggles To Boost Prius C Capacity as Demand Grows
Introduced for the Japanese market last December, the Toyota Prius C had only hit U.S. showrooms on March 12. In only its first three days in the U.S. market, the Prius C sold 1,201 units, eclipsing the Chevrolet Volt and the Nissan Leaf’s complete February sales performance of 1,023 and 478 units respectively. However, demand for the…
Scion FR-S is Weighed and Measured by Excited Tuners
North American tuner companies were invited to Toyota Headquarters in Torrance, California to measure the new Scion FR-S and take a closer look at the car to begin the process of drafting future tuning parts. Many tuners were present at the event and the response to Scion’s new sports car has been overwhelmingly positive across the…
Ford F-150 Styling Unlikely to Change, Exec Says
It seems like the Ford F-150 is going to keep its current look, despite a Chevrolet Silverado update slated for the next couple years. “Segments like the midsize car, where we need to make a big noise against Honda and Toyota, are much better places for Ford to make strong gains, but where we already have a…
The Toyota GT86 Design Story – Videos
Earlier, we had reason to celebrate as production for the Subaru BRZ and Toyota GT86 had finally kicked off in Japan. The highly anticipated sports coupe will make its way to America as the Scion FR-S to hot anticipation. But just in case we’ve all forgotten how great the Toyota GT86/Scion FR-S is, the Japanese…
Prius c Sales Top 1,000 Units in First Three Days
Toyota is the brand to beat when it comes to hybrid vehicles, and the recently launched Prius c subcompact helps reinforce that trend. According to Toyota, the Prius c, which launched on March 12, has sold 1,201 in its first three days on the market, making it one of the company’s fastest selling vehicles. In…
Watch a Toyota GT 86 Crash While Hooning – Video
In a preview of things to come once the Scion FR-S goes on sale here and the stability control program gets switched off, here’s some video of a Toyota GT 86 crashing into a safety barrier. The accident occurred at the Mega Web, which is billed as a “Look, Ride and Feel Car Theme Park”…
BMW E30 With Supra Engine Makes Mad Drifting Noise
Not that it seems like something most people would dream of spontaneously, but if the idea of tossing the engine from a Toyota Supra into an E30 BMW tickles you, this video is up your alley. There isn’t a lot more to say about it — 535 horsepower to the rear wheels in a small…
Toyota Prius c Commercial Features The Game of Life
Board games aren’t popular like they used to be, thanks to the wealth of electronic entertainment available today. Still, many of us probably remember the Game of Life which is probably what Toyota is banking on with their new ad campaign for the Prius c. Targeted towards first-time car buyers, Toyota leveraged its partnership with…
Jim Lentz Named First American CEO of Toyota Motor Sales
Toyota recently announced its North American leadership changes with current president and COO of Toyota Motor Sales (TMS), Jim Lentz, becoming the first American CEO of TMS. Lentz will make the official rise from COO to CEO on April 1st and has been one of the prominent faces of Toyota during their recent recall issues….
2012 Toyota Pro and Celebrity Race Lineup Announced
Each year, the city of Long Beach, California gets transformed into a motorsports-themed environment to make way for the Toyota Grand Prix of Long Beach. To kick off the festivities annually is the Toyota Pro/Celebrity Race and this year’s lineup of drivers has just been announced. The celebrities that will be piloting Scion tCs through…
Toyota Prius, Honda Fit Top Japan’s Best Selling Car List
For the ninth month in a row, the top-selling car in Japan is the Toyota Prius, helping hybrids make up more than 20-percent of all auto sales in Japan. In February, Toyota sold 35,875 Prius hybrids, while the Honda Fit came in second place with 24,973 units sold. That’s quite the gap, especially considering third…
Toyota Camry, Venza and Tacoma Recall Affects 681,500 Units
Over the last few years, the words “Toyota” and “recall” have gone hand in hand. While the companies previous woes are behind them, Toyota has since been extra cautious and issues recalls for everything it finds to have a potential defect. Just today, Toyota has announced a recall notice for three of its vehicles, the…
Toyota FT-Bh Concept is a Tiny 112 MPG Hybrid: 2012 Geneva Motor Show
With the recent launch of the Prius c sub-compact hybrid in North America and its European counterpart, the Yaris Hybrid, Toyota is looking at bringing its gasoline-electric technology further down-market. Looking like a tiny minivan that’s fading off in the distance, the FT-Bh (unveiled today at the Geneva Motor Show) takes Toyota’s Hybrid Synergy Drive…
Toyota GT 86 Shares the Spotlight With its Inspiration: 2012 Geneva Motor Show
Toyota may have a history in sports cars, but it’s not exactly the most impressive resume. So when the GT 86 (Scion FR-S) was announced and Toyota started explaining its heritage it was hard not to be a bit skeptical. Seeing the GT 86 on stage next to the rear-drive hard-top 2000 GT, however, and…
2013 Toyota Yaris Hybrid Specs and Pricing Revealed: 2012 Geneva Motor Show
The 2013 Toyota Yaris Hybrid will be revealed at the Geneva Motor Show in just a few hours, but the Japanese automaker has announced specifications and pricing ahead of time. The base Yaris Hybrid will be the cheapest hybrid model on the market in Germany, with a price tag of about $22,410 (€16950). Powered by…
Southeast Toyota Offers College Students a $1,000 Rebate
Toyota is giving college students a sweet graduation present – a $1,000 rebate off a new car. This rebate will come in handy, especially now that you have all those student loans to pay off. Running through Jan. 2, 2013, the rebate program will be available to students that meet certain education requirements. Open to…
Toyota Hybrid Le Mans Race Car Pre-Season Testing, Behind the Scenes – Video
With the recent announcement by Audi that it will enter a hybrid diesel R18 race car at the 24 Hours of Le Mans this season, Toyota is not going to have an easy time trying to take the checkered flag. That said, the Japanese automaker has been rigorously testing its entry, the TS030, a gasoline…
Toyota Calls New CNN Unintended Acceleration Report “Grossly inaccurate”
In response to a new report on CNN’s Anderson Cooper 360 program accusing Toyota of a cover-up of unintended acceleration issues with its cars, the Japanese automaker is fighting back. In a statement released today Toyota commented that, “In the face of overwhelming scientific evidence to the contrary, CNN has irresponsibly aired a grossly inaccurate…
California May be Next to Legislate Autonomous Cars
California seems to be the next in line to legislate standards for autonomous vehicles after California Sen. Alex Padilla took a ride to the state capital to introduce a new bill. He took that ride in one of Google’s autonomous Toyota Prius fleet vehicles and seemed wowed by the trip. “It was pretty amazing when Google’s vehicle went…
Toyota Prius Family Will Continue Growing, Exec Says
Toyota worked hard to bring the Prius nameplate from obscurity to common parlance, whether its loved by save-the-planet tree huggers or hated by gas-wasting macho men, few can feign ignorance to the world’s most iconic hybrid. “With the four cars, you’re seeing the entire Prius family short-term. For the long term, we continue to evaluate…
VW Polo GT Blue Confirmed for Geneva Auto Show
Could the Volkswagen GTI hot hatch also make for a good cabriolet? The German automaker seems to think so as we learned earlier this month of a production GTI cabriolet to bow at the upcoming Geneva Motor Show. In production form, we expect the visual elements to be toned down from the Worthersee concept but…
Toyota Prius Plug-In Hybrid Approved for California Clean Vehicle Rebate
Toyota confirmed today that the 2012 Prius Plug-In has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP). The CVRP is a consumer incentive made available in addition to the $2,500 Federal Tax credit for qualified vehicles. The 2012 Prius Plug-In has started to arrive at dealerships, and will also be eligible…
Scion FR-S Website for Canadians, But Why?
Last week Scion launched a new online campaign that showed off their darling sports car the FR-S. Visitors were given the opportunity to interact with the car in several ways, similar to any car’s configuration site. This is unique because the Scion FR-S hasn’t come out yet in North America and likely won’t for be…
