How VW Needs to Fix Its Reputation: The Skinny with Craig Cole

Welcome to a new editorial segment called The Skinny, hosted by your favorite Craig Cole. We hope this will be a weekly feature where Craig sounds off (gives you the skinny, if you will) on the latest news from the auto industry or whatever else he has on his mind.

This week, Craig talks about what Volkswagen needs to do to fix its reputation after the diesel emissions scandal.

As you know, the company was caught skirting rules in a massive way with software that was intentionally designed to fool emissions tests, meaning VW’s diesel cars pollute far more than they claimed to. Around 700,000 of its vehicles in America are affected by cheating emissions software. To correct this issue, there’s talk of reprogramming their powertrain-control computers or updating the emissions-control systems, but it’s doubtful whether any of these courses of action would correct the issue.

In contrast, Craig’s plan would fix everything in one smooth, quick motion. The only problem is that it would cost VW a lot, maybe enough to cause their checkbook to burst into flames.

For all the details about this plan, check out the video above. You won’t (or at least shouldn’t) be disappointed, though if you are, too bad!

Do you agree with what Craig has to say? Let us know in the comments below.

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