While success is never guaranteed in the car industry, launching an SUV in North America these days comes pretty darn close. At the risk of oversimplification, a carmaker needs only roll the thing out and then sit back and watch buyers flock to dealerships to hand over their money. I realize it’s not quite that…
Sometimes I feel like GM’s truck and SUVs merely exist in the background. Just like ordinary scenery that you zoom past. Sure, you see a lot of GMCs on the road, but most seem like workhorses consigned to schlep tools and equipment around for landscapers and plumbers. There’s nothing wrong with making and selling commercial…
I well remember being in a massive throng of car journalists on media preview day at the Detroit Auto Show in January 2013 for the reveal of the seventh generation (C7) Chevrolet Corvette Stingray. A next-generation reveal for an icon like the ‘Vette is a big deal, and it was the talk of the show….
Seems like just yesterday I was driving around in the Arizona desert behind the wheel of Nissan’s then all-new, second-generation full-size Titan pick-up as part of the truck’s media launch. But it wasn’t yesterday, of course. That first-drive event was in November 2015, and I must admit that I felt a bit of a déjà…