2011 Jeep Grand Cherokee To Start At $32,995

Jeep‘s 2011 Grand Cherokee is one of the most important products for what is arguably Chrysler’s strongest brand. The new 2011 model represents a move upscale for the Grand Cherokee, but the base price will rise  to $32,995, a fair bit more expensive than its main rivals, the Ford Explorer and Chevrolet Traverse, which start at $29,280 and $29,224 respectively.

Chrysler CEO Sergio Marchionne is hoping that the Grand Cherokee, with its upscale styling and luxury features like full-length sunroof and integrated wi-fi, will spearhead his goal of selling 800,000 Jeep vehicles worldwide by 2014. A refreshed Wrangler, Jeep’s best-selling vehicle, is expected to follow in late 2011.

[Source: MLive]