Dodge Challenger Suffers Slumping Sales Despite Update
Chrysler’s Dodge Challenger muscle car is in trouble. Slumping sales have shown that consumers are not satisfied with the Challenger and would rather choose a Mustang or Camaro.
Chrysler has recently poured a significant amount of money into the 2011 model. The front and rear suspensions have been revamped and re-engineered to improve handling and ride quality. Furthermore, the new standard 3.6-liter V6 was implemented providing a 55-hp boost over the much criticized 3.5-liter V6.
You would think these changes would boost sales. Think again. Sales are only up by 15% over the bleak year-ago period. That may sound pretty good, but May sales actually dropped 11 percent.
Sadly, the Challenger is averaging just 3,355 cars sales per month, shocking figures for a car that just went through a redesign. So far this year, Dodge sold 16,777 Challengers. Compare that to Chevy moving 40,275 Camaros and Ford selling 30,206 Mustangs.
GALLERY: 2011 Dodge Challenger
[Source: Automotive News]