Jeep Wants A Pickup, But Will Chrysler Play Ball?

Jeep hasn’t offered a true pickup since the late and still lamented, Cherokee based 1986-92 Comanche (shown above). However, if brand CEO John Manley gets his way, it’s likely a Jeep with a bed will return to the lineup sometime in the future.

However, despite showing a concept during a dealer conference last year in Orlando, Florida, where a number of retailers expressed enthusiasm, the idea hasn’t yet been given the green light by Chrysler, though Manley remains optimistic.

If such a truck does come to market however, it will likely be a premium priced offering, rather than an entry-level truck. “A lot of the pickup market is commoditized. I would not want to do a commodity Jeep,” Manley said.  It’ll be interesting to see what happens.

[Source: Automotive News]