“Hey Ferrari, Like Those Magnetic Ride Shocks? Yea, We Invented Them” – Cadillac [Video]

Cadillac has just released a new commercial, shedding some light on what it feels might be a popular misconception about its new CTS-V Coupe. The car features what are known as “magnetorheological shock absorbers”, which essentially work by having metal particles in the fluid, allowing the onboard computer to control the stiffness of the shocks by adjusting a magnetic field at each end. As a result, they’re the fastest reacting shocks on the market.

As the ad suggests, this technology, while touted as an incredible performance advantage in cars like the Ferrari 458 Italia, was actually invented by Cadillac – and used in cars like the new CTS-V Coupe. That’s really only partly true, however, as magnetic ride shocks first made an appearance in the Corvette, and were later adopted by Ferrari for the 599.

GALLERY: Cadillac CTS-V Coupe

Click here to read AutoGuide’s 2011 Cadillac CTS-V Coupe review and watch the video after the jump:

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