2014 GMC Sierra to Move Up-Market

At present, save from slight trim and equipment (such as the Denali trim package shown above) there really isn’t much to differentiate the GMC Sierra from it’s Chevy Silverado counterpart. However, that’s set to change.

During an interview in Detroit, Mark Reuss, GM’s North American President said that for the next generation of GM full-size pickups, due for launch as 2014 models, the plan is to move the Sierra more upmarket with a greater list of standard equipment, more distinctive sheetmetal and corresponding higher sticker prices; a similar strategy has so far proved quite successful for GMC’s line of SUVs.

Such a move finally sweeps away the last vestiges of badge-engineering at America’s biggest automaker, something the “old” General Motors was notoriously known for.

“I think you will see equipment and models attacked very differently,” Reuss declared. “If we are going to carry two brands, we are going to make them pay their way.”

[Source: Autoweek]