Studebaker Name Revived by Colorado Company

There’s a new startup on the horizon, but it bears a familiar nameplate that many Americans will remember, but which few know well.

A company in Arvada, Colorado wants to bring Studebaker back into the modern era with a more diverse product line not restricted to 4-wheel vehicles. Before they went out of business in 1966, Studebaker was actually a revolutionary company, building cars like the Lark (pictured above) that boasted fuel efficiency over the competition’s behemoth-sized vehicles.

The former company had enough foresight to build the world’s first electric car, though such things probably seemed more imaginative than Dianetics do today.

While imagination isn’t a bad thing, it didn’t serve to keep them in business. Regardless, that philosophy seems to have suck for the Arvada company now calling themselves Studebaker Motor Company. Their site features a host of concept renderings ranging from a small car that looks a little like a strange mix between the Chevrolet Sonic and Volkswagen Rabbit to a CUV.

They also have a truck concept and a sedan. Outside the four-wheel realm, Studebaker wants to offer scooters and motorcycles. There are a few bike renderings up on the site that take styling cues from Harley Davidson’s VRSC Nightrod line and Buell’s entry-level Blast bikes. No scooter sketches yet, though the page says it’s coming soon.

As we’ve seen in the past, startup car companies suck up cash faster than an army of vacuum cleaners and Studebaker is still looking for investors. Companies like this rarely go anywhere, but there’s always a chance. We’ll be keeping an eye out for the long shot Colorado company that’s trying to raise the dead.