BMW 6 Series Gran Coupe Video – First Look: 2012 Geneva Motor Show

Normally a leader when it comes to creating new segments in the auto business, BMW might just be last to the coupe-styled luxury sedan group, revealing the new 6 Series Gran Coupe at the Geneva Motor Show.

Designed to take on the likes of the Mercedes CLS and Audi A7, this 6 Series iteration slots in between the 5 and 7, though it costs more like the latter. Styling isn’t as provocative as its rivals, but judge for yourself thanks to AutoGuide’s first look video from Geneva below.

GALLERY: BMW 6 Series Gran Coupe

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