Top 10 Car Brands for 18 to 34-Year-Old Buyers

6. Kia: 10.9%

Kia solely represents for the Korean automakers, which proves its brand is doing just what it wants to. 10.9 percent of its buyers last year were in the Gen Y set, reinforcing that the recent changes to its model lineup has been successful at grabbing the attention of Gen Y enthusiasts. More importantly though, it solidifies that Hyundai is reaching its target market of adults.