Toyota Prius Plug-in Hybrid Bests Volt, Leaf in April Sales

Toyota continues to enjoy success with its Prius family of models, as its plug-in hybrid sold 1,654 units in the month of April.

The sales figure trumps its main competitors, the Chevrolet Volt (1,462 sold) and the Nissan Leaf (370 sold) making it the most popular plug-in vehicle last month in America. It’s no huge surprise that the plug-in variant of the Prius is selling well compared to its counterparts, considering how well-known the Prius moniker has become over the years.

Last month the Japanese automaker also saw the highest sales total for its Prius models ever for the month of April, moving a combined figure of 25,168 units across all its model variants. In total, Toyota sold 30,126 hybrids while its luxury division Lexus moved a respectable 2,467. Compared to April 2011, Toyota’s hybrid sales saw a huge jump of 124.6 percent, but it’s worth noting that April 2011 was also after the disastrous tsunami that hindered vehicle production.

“Thanks to continued strong sales of Camry and Prius family, Toyota was America’s number one retail brand for the second straight month,” said Bob Carter, general manager of Toyota Motor Sales, U.S.A. “With consumer confidence improving, we expect to see sustained industry growth in the months ahead.”