Nine Car Brands Americans Keep the Longest

Mitsubishi

Yes, they still make cars, but given Suzuki’s recent departure from the American market it’s hard not to wonder how much longer the triple-diamond will hang around. One thing’s certain, its buyers won’t let go. On average they keep their Mitsus for nearly seven years.

In the United States last month the Japanese brand sold fewer than 4,000 units. Compounding its sales problem, only a third of buyers who trade in a Mitsubishi purchase another one. Its retention rate is the eighth worst in the industry. Perhaps it’s time this old warrior performed harakiri.