Custom 2013 Hyundai Santa Fe Offered in Contest

Hyundai is giving away a custom 2013 Santa Fe “Rock n Roller” as part of a contest piggybacking on the 55th Grammys. 

Valued at $54,940, the custom Santa Fe has flames painted along the sides over its matte black paint. It also gets a set of large rims wrapped in low-profile tires, although diameter isn’t stated in the contest ad. Aside from the SUV, contestants stand to gain a photoshoot to be featured in Rolling Stone and a trip to the 55th Grammy Awards.

The contest ends December 14 and is worth a grand total of $69,940. In order to enter, you’ll need a photo and an essay 500 words or less explaining to  Rolling Stone and Hyundai why your family rocks.