GM Renews “El Camino” Trademark, Sparking Rumors

Before General Motors ran into a financial crisis in 2009, the American automaker had plans to import its Holden ute to the U.S., with GM going so far as to debut it as a Pontiac model at the New York Auto Show.

Bankruptcy and reorganization axed all of those plans, but since the bailout and GM’s positive growth it appears that the Holden ute is back onto the schedule and is likely going to resurrect the El Camino name for the Chevrolet brand.

SEE ALSO: Chevrolet Needs 100,000 Hand Raisers For New El Camino

Back in August, General Motors filed a trademark application for the El Camino name, giving the first indication that it is being prepped for a return. Raising the likelihood is the fact that GM’s new SS model (a performance-oriented rear-drive sedan based) is set to debut later this year – the SS being a Holdon Commodore-based car, and sharing the same platform as the Ute.

[Source: GM Authority and Adelaide Now]