Top 10 Worst Selling Vehicles of 2012

9. BMW Z4 - 2,751 Units Sold

It may be a surprise to see a BMW on the list, but the Z4 has always been a car for an extremely niche market. The roadster will be getting an update for the 2014 model year which may help boost sales some, but with a starting MSRP of $47,350, it’s still not the cheapest route to go for a sporty convertible.