Volvo R-Design Models are Swedish for Sporty

Under the bright Hollywood lights, ordinary just doesn’t cut it – that’s why this year at the 2013 LA Auto Show, Volvo brought out its R-Design models.

The S60, V60 and XC60 all took center stage in R-Design trim this year for the Swedish automaker, sporting a bright red shade. Noticeably missing, however, were the signature Polestar-painted products, but it’s clear that Volvo is aiming at a new crowd. The R-Design vehicles feature a more aggressive front end, a frameless matte black grille with high-gloss black stripes, a silk metal diagonal and a refined R-Design emblem. Exterior changes are similar across all three models, adding more life and proving Volvo vehicles can be exciting and not just all about safety.

SEE ALSO: 2013 LA Auto Show Coverage

The interior of each car also sees upgrades with a blend of black nubuck textile and perforated leather found in each cabin. The embroidered R-Design logo with a blue “R” is a nice accent and the stainless steel tread plates also feature a bright blue “R” on them.

Both the S60 and V60 models are available with 19-inch wheels while XC60 owners can opt for larger 20-inch wheels. All three models were shown off on 2014 model year vehicles, as Volvo works hard to not only become relevant once again in North America, but become a respect global automaker.

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GALLERY: Volvo S60 R-Design Live Photos

GALLERY: Volvo V60 R-Design Live Photos

GALLERY: Volvo XC60 R-Design Live Photos

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