December 2013 Auto Sales: Winners and Losers

Loser – Scion -22 percent

Toyota’s Scion youth division might be starting to get old with customers. The brand’s December sales fell by 22 percent compared to the same month in 2012. Fewer than 4,400 vehicles were delivered. More troubling is Scion’s performance for all of 2013. Their sales were down 7 percent to a few hundred more than 68,000. How do you say “uh-oh” in Japanese?