June 2014 Auto Sales: Winners and Losers

Loser - Volkswagen (brand) -22 Percent

What was bad last month for Acura stores was even worse at VW lots. The company continued to struggle with its U.S. strategy as the seventh-generation Golf began reaching customers roughly a year after Europe. Variants of that car bound for North America will be built in the company’s massive Puebla assembly plant, but the company’s next challenge is in launching a seven-seat crossover and possible a new version of the Phaeton luxury sedan. Meanwhile, Volkswagen’s uncompetitive Tiguan desperately needs an update as less expensive and better-equipped options crowd the market.