July 2014: Sales Winners and Losers

Losers: Scion and Acura – 18 percent

Scion and Acura both suffered an 18 percent drop last month. MDX sales continued to be a staple for Honda’s premium marque, but otherwise things were pretty bleak for the Japanese brand known for cars with beaks. The TL and TSX are both about to be replaced by the new TLX, so their declines are nothing to fuss over, but ILX sales sank by nearly 20 percent and the RLX is barely selling.

Things are even worse right now at Scion. Toyota’s ill-conceived entry-level brand didn’t have a single nameplate with sales gains last month. Fresh products are on the way, but the question remains: will they arrive soon enough?