Lincoln Taps Matthew McConaughey for Upcoming Ads

Lincoln is looking from some help from Hollywood in moving its all-new 2015 MKC.

The American luxury automaker has signed a mult-year deal with Matthew McConaughey and his first campaign will be for the 2015 MKC crossover. Lincoln says that McConaughey is a long time admirer of the brand, and he will act as a story teller in the new spots.

SEE ALSO: 2015 Lincoln MKC Review

In the ads, Lincoln says McConaughey invites viewers to “experience the vehicle through unscripted moments in the commercial.”

The brand is hoping to engage widespread audiences with this move, especially younger demographics.

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