Toyota Remains Most Valuable Auto Brand

Toyota has once again been named the most valuable auto brand in the world according to an Interbrand study. 

Toyota is ranked at number 8 on the list, up from 10 last year, that ranks 100 brand names based on their value. The move up the list is thanks to a brand value increase of 20 percent to $42.4 billion.

When evaluating companies for the study, Interbrand measure three different key areas: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength the brand has to command a premium price, or secure earnings for the company.

SEE ALSO: 2015 Toyota Camry Review

The increase in brand value is mainly attributed to Toyota’s launching of global initiatives in the last year. Programs like the Toyota Mobility Foundation, TeenDrive365 and the Toyota Production System Support Center have helped to cement the brand as the top automaker.

Mercedes-Benz and BMW hit the list at spots 10 and 11 respectively, while Honda is the only other brand in the top 20 companies, sitting in the 20th spot.

[Source: Interbrand]

Discuss this story at our Toyota Forum