BMW, MINI Make Surprise Appearance at SEMA

BMW is waking up to the potential that displaying vehicles at the SEMA Show holds.

Along with Mercedes-Benz, BMW and MINI made an appearance this year for the first time. The German automaker focused on its BMW Performance Parts catalog, outfitting various models with products that any BMW owner can obtain straight from a participating dealership. That includes styling accessories such as carbon fiber bits, performance stripes and red brake calipers.

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Meanwhile, MINI took a different approach to its booth, enlisting the help of Playboy’s Miss October 2012, Pamela Horton. Like BMW, the British brand was showing off its diverse options for customization straight from dealerships with sporty wheels, graphics and plenty of British pride on display.

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