October 2014 Auto Sales: Winners and Losers

Loser – Hyundai, MINI -7 Percent

But not every brand did well last month. A number of them had to contend with drastically reduced showroom traffic. Hyundai and MINI were two such divisions. The former’s sales dropped 7 percent to slightly more than 50,000 units. The latter’s also fell 7 percent with deliveries dropping to an even 5,300. For the year MINI has sold nearly 45,000 cars, which means Hyundai, a mass-market brand, has outperformed the total of its deliveries this year in just one month.