Drivers Will Pay Up to $1,500 For In-Car Tech

Technology is becoming a staple of modern cars and customers are willing to spend a pretty big chunk of cash to get it. 

According to a Harris Poll, the majority of U.S. drivers are willing to pay up to $1,499 to have high-tech features in their cars. Among the top priorities for drivers are USB ports, backup cameras and smartphone charging according to the online survey of 1,033 vehicle owners.

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Drivers say that they are even willing to wait up to a year to get the technology they want, although those features need to be easy to use, while 39 percent of auto buyers polled say that in-vehicle technology is a top selling point. In comparison, just 14 percent said that horsepower and handling are a top selling point.

In-vehicle wireless internet is also becoming a very popular option, with 48 percent of respondents expressing a desire to have the technology.

The trend of increased technology in our automobiles can be seen at this year’s Consumer Electronics Show, where a record 10 automakers are exhibiting new car concepts and technology wares.

[Source: Automotive News]