Jeep CEO Still Wants Wrangler Pickup Truck

Jeep’s top brass is still looking favorably on the idea of a Wrangler-based pickup truck.

CEO Mike Manley said that he is in favor of the idea during an interview with Caradvice.com.au at the 2015 Detroit Auto Show, but that he hasn’t justified a business case for offering such a model. Jeep is currently developing the next-generation Wrangler, which will have a body made of aluminum much like the new Ford F-150 pickup truck.

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Jeep recorded an especially strong performance in 2014, selling a record-shattering 692,348 vehicles, of which the Wrangler accounted for 25.3 percent. Offering a pickup truck variant could help Jeep spread development costs while opening new doors for further sales expansion, but Manley said such a move could potentially damage Ram pickup sales. Jeep considered offering a truck version of the Wrangler in the past, but shelved the idea rather than risking cannibalizing Dodge truck volume.

[Source; Caradvice]

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