Lotus Confirms Geneva Motor Show Debut
Things finally seem to be moving according to plan for Lotus.
Today the troubled British sports car manufacturer announced that it plans to debut a new model during the Geneva Motor Show in March. Without releasing specific details about the car, Lotus said the new vehicle will “remain true to its core pillars of lightness, performance and driving purity.”
Last year Lotus laid off 23 percent of its staff in an effort to reduce costs and make itself into a viable business again. Meanwhile, the company has been busily expanding its dealer network, adding 25 over the past nine months with another 50 planned by the end of 2015 globally for a total of 213 once all the stores are open. Over the past nine months, Lotus said its sales increased 54 percent year-over-year with a total of 1,565 units.
CEO Jean-Marc Gales also said last year that the company would initially focus on offering new versions of its current products rather than developing fresh models. The model that the company announced today is likely to be a different version of the Evora, Exige or Elise rather than a truly “all-new” product.
In September, Gales said that there will be several new versions of familiar Lotus products coming online by mid-June that will be faster, better made and more convenient to use.
Discuss this story at our luxury lifestyle forum