New Cadillac Ad Channels Teddy Roosevelt

Cadillac will launch an all-new ad campaign geared to publicly relaunch the brand this weekend.

Over the last couple of years, the American luxury automaker has unveiled new model after new model as it strives to better compete with its German luxury competitors. It will take the next step during the 87th Academy Awards on Sunday. The company has three new commercials scheduled to air during the event, one of which doesn’t even show any of its vehicles. That ad, which you can watch here is set to President Theodore Roosevelt’s “Citizenship in a Republic” speech and will promote the hashtag, #DareGreatly.

SEE ALSO: 2016 Cadillac ATS-V Starts at $61,460

Filmed in New York City, where Cadillac’s new headquarters will be, the ad is a strong and moving one fitting right in with the artistry of the movies being celebrated this weekend. The new campaign is part of the company’s plan to invest $12 billion and add eight new vehicles to the lineup by 2020. The new Cadillac ATS-V made its debut earlier this year at the Detroit Auto Show and the flagship CT6 will debut at the New York Auto Show in April.

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