Aston Martin Lease Programs Revealed

Aston Martin models are about to be “more affordable.”

The British automaker has teamed up with Ally Financial to offer manufacturer-backed leases in the U.S., allowing shoppers to get behind the wheel of a V8 Vantage for $1,400 a month. Those that want even more performance can opt for the V12 Vantage for around $1,900 a month and that’s a car with a retail price of over $185,000. The British automaker has 37 dealerships in the U.S., with the country accounting for about one-third of its global sales.

SEE ALSO: 2015 Aston Martin V12 Vantage S Roadster Review

Leasing has become the preferred option when it comes to luxury vehicles in the U.S. market with lease penetration hitting 55 percent last month for luxury cars, compared to 29 percent for the average car or truck, according to Edmunds. PricewaterhouseCoopers also notes that nearly two-thirds of drivers who lease a particular car will stay with that brand when it’s time to trade up or purchase a new vehicle.

“It’s really significant for us,” said Julian Jenkins, Aston Martin’s president in the Americas. “It gives us an opportunity to reach a new audience … largely individuals that have purchased other vehicles through leasing programs but also want the opportunity to step into a new product.”

[Source: Bloomberg]

Discuss this story at our Aston Martin forum