Lotus Teases New Sports Car in Fun Twitter Campaign
Lotus is having some fun on twitter.
The British brand is teasing a new sports car that it will show at the upcoming Goodwood Festival of Speed, taking place June 26 – 28. The car is almost certainly the new 3-Eleven, a track-focused version of the Exige sports car.
The brand has taken to twitter to show the car’s journey to Goodwood, referring to it as “the beast.” Thanks to a large crate, the teaser offers no clues as to what the car will look like, though one of the tweets does give us a taste of what the new car will sound like (scroll down to listen).
We expect the 3-Eleven to use a 3.5-liter Toyota V6 that makes at least 420 hp. A less than three second sprint from 0 to 60 mph is expected, while top speed should sit around 180 mph.
You can follow along with the twitter campaign below.
Stopped at Paradise Wildlife Park for some help on transporting extreme beasts #FOS #ItsNotForYou pic.twitter.com/UXpb7949PO
— Lotus Cars (@grouplotusplc) June 16, 2015
We’ve loaded the crate and are ready for the road to Goodwood! #FOS pic.twitter.com/hRd1vQlceU
— Lotus Cars (@grouplotusplc) June 15, 2015
Night falls and we’ve managed to tame the beast. It’s in its crate and we’re almost ready for Goodwood #FOS pic.twitter.com/z8d0BtrYKm
— Lotus Cars (@grouplotusplc) June 14, 2015
It sounds angry but it’s finally in the crate #FOS #ItsNotForYou pic.twitter.com/uXvhsHuwGS
— Lotus Cars (@grouplotusplc) June 13, 2015
The plan is working – it’s coming out of hiding #FOS pic.twitter.com/uVze6pZezp
— Lotus Cars (@grouplotusplc) June 12, 2015
No sign of the beast yet – we must be patient #FOS #ItsNotForYou pic.twitter.com/DF4EiHEV8p
— Lotus Cars (@grouplotusplc) June 11, 2015
A brave team member volunteers to try and lure the beast in #FOS #ItsNotForYou pic.twitter.com/xLPPZdX2NC
— Lotus Cars (@grouplotusplc) June 10, 2015
We need to bait the trap, but what should we use? #FOS pic.twitter.com/T8RrW7QETj
— Lotus Cars (@grouplotusplc) June 9, 2015
We’ve had this crate specially built to try to catch the beast #FOS #ItsNotForYou pic.twitter.com/zIbEPOGRII
— Lotus Cars (@grouplotusplc) June 8, 2015
Another close call this morning, we need to tame this beast #FOS pic.twitter.com/gP3jeIBdpJ
— Lotus Cars (@grouplotusplc) June 7, 2015
More sightings around the factory #FOS pic.twitter.com/I5KMmEF4ya
— Lotus Cars (@grouplotusplc) June 6, 2015
Something’s been running around the track at night #FOS pic.twitter.com/5ColMHnRme
— Lotus Cars (@grouplotusplc) June 4, 2015