Scion Wants You to Skip the Dealership and Buy Online

Scion wants buyers to be able to purchase a brand new vehicle online.

With the ability to purchase nearly anything online with a few strokes of a keyboard and a few clicks of a mouse, or simply by tapping on a tablet or mobile device, Scion is looking take advantage of the Internet to sell new cars. The Japanese automaker has been testing its Pure Process Plus Internet buying system for the last few months, starting with 10 dealerships and and now up to 60. Essentially an upgraded version of Scion’s Pure Process, which eliminates haggling over the price of Scion vehicles, the automaker wants consumers to use a website to customize their vehicle, get a final price, arrange financing and when possible, have the vehicle delivered to them.

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The majority of Scion models don’t offer a ton of options, leaving the choices to be made involving exterior color choice, transmission type and whether or not a buyer wants navigation. According to Scion, the average time during the pilot program was about four hours from beginning to end, but in over half of the cases, it took about two hours to purchase a new car online.

The program is currently being used in Phoenix and San Diego but is expected to branch out to the 1,000 or so dealerships nationwide by the middle of next year.

[Source: The Detroit Bureau]

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