Volkswagen Offering $2K Customer Loyalty Incentive

Volkswagen is hoping to prevent possible owner defections in wake of its diesel scandal by offering a $2,000 customer loyalty incentive this month.

Existing Volkswagen owners can receive $2,000 toward the purchase or lease of any new gasoline or hybrid Volkswagen model and the offer can be combined with any other offer, except for dealer employee participation or fleet programs. The company will also continue its September incentive programs that included huge dealer-cash bonuses of $2,000 to $2,750 for gasoline Passat sedans, $2,250 for gasoline Jetta sedans and $4,000 for the Touareg, CC and Eos convertible.

SEE ALSO: Volkswagen Diesel Scandal Could Cost Automaker up to $87B

The German automaker has put a stop-sale on all new Volkswagen models equipped with the 2.0-liter diesel engine that’s currently at the center of controversy for cheating on EPA diesel emissions tests. Still, the company has not formally submitted proposed repair plans for EPA approval and currently has no schedule on when a repair plan would be ready or what the repairs might include.

For now, the incentives appear to be working with some dealerships expressing that customers are taking advantage by trading in their existing cars for new ones.

Discuss this story on our Volkswagen Forum