New Ads Feature a Ram Casually Towing a Church

Call it bad timing, but Ram is launching a new marketing campaign just one week after being accused of the EPA of having illegal software in its truck meant to fool emissions tests.

Two new 30-second ads launched this past weekend during NFL playoff game telecasts and will continue to run on broadcast and cable programming throughout the year. The first spot (seen above) is titled “Long Live Ram,” while the other ad can be seen below titled “Skate.”

The first ad is set to a custom recording and arrangement of Bob Dylan’s “Forever Young” song, performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb. In this campaign, Ram showcases the resolve of those who depend on its pickups each day, from families to farmers to first responders.

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The second spot features a variety of stories showcasing the strength, bravery and resolve of communities that depend on Ram trucks. You get to see Ram trucks hard at work helping clear the way for a whole town to come together to go ice skating on a lake.

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