Even Porsche Has a Car Subscription Service Now

Porsche today has announced the launch of its new app-based car subscription service, Porsche Passport.

Porsche Passport follows in the footsteps of other premium automakers that have rolled out a subscription service, like Volvo, for example. The service allows users to pay a monthly flat rate to gain access to a variety of Porsche vehicles, which are ordered through the app and then delivered to a location of their request. Porsche Passport will first be launched in Porsche North America’s hometown of Atlanta, Georgia before it’s rolled out to other markets.

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Porsche Passport will be offered in two levels. The entry-level service, referred to as “Launch”, will cost $2,000 monthly plus a start-up charge of $500. That will gain users access to vehicles like the 718 Boxster and Cayman S, Cayenne and Macan S. The second tier, called “Accelerate”, will cost $3,000 plus the start-up charge and will include the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid.

“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations,” said Porsche North America CEO Klaus Zellmer. “Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy. With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”

Porsche Passport will launch in metro Atlanta on November 1st.

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